"IF WE COULD FIRST LEARN WHERE WE ARE AND WHERE WE ARE GOING, WE WOULD BE BETTER ABLE TO JUDGE WHAT TO DO AND HOW TO DO IT." ABRAHAM LINCOLN

Bachelor of Mass Media and Communication (BA)

School of Social and Human Studies
Atlantic International University

The Bachelor of Mass Media and Communication (BA) program helps students to focus on critical analysis and understanding each element of the human communication process, preparing the student for a career in politics, law, administration, business, industrial communication or education. The Bachelor of Mass Media and Communication (BA) program is offered online via distance learning. After evaluating both academic record and life experience, AIU staff working in conjunction with Faculty and Academic Advisors will assist students in setting up a custom-made program, designed on an individual basis. This flexibility to meet student needs is seldom found in other distance learning programs. Our online program does not require all students to take the same subjects/courses, use the same books, or learning materials. Instead, the online Bachelor of Mass Media and Communication (BA) curriculum is designed individually by the student and academic advisor. It specifically addresses strengths and weaknesses with respect to market opportunities in the student’s major and intended field of work. Understanding that industry and geographic factors should influence the content of the curriculum instead of a standardized one-fits-all design is the hallmark of AIU’s unique approach to adult education. This philosophy addresses the dynamic and constantly changing environment of working professionals by helping adult students in reaching their professional and personal goals within the scope of the degree program.

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? (Course and Curriculum)

Core Courses and Topics in Mass Media and Communication:

Statistics in Psychology
Statistics for the Social Sciences
Intercultural Communication
Mass Media and Society
Media Production and Context
Mass Media and Technology
Global Media
Media Distribution: National and International
Research Methods and Design
Writing for the Media
Feature and Critical Writing
Communication Graphics
Public Relations
Film Classics
Photojournalism
Organizational Communications
Interactive Multimedia Authoring

Orientation Courses:

• Communication & Investigation (Comprehensive Resume)
• Organization Theory (Portfolio)
• Experiential Learning (Autobiography)
• Seminar Administrative Development (Book Summary)
• Seminar Cultural Development (Practical Experience)
• Seminar International Development (Publications)

Research Project in Mass Media and Communication:

Bachelor Thesis Project
MBM300 Thesis Proposal
MBM302 Bachelor Thesis (5,000 words)
Publication: Each Bachelor of Mass Media and Communication graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.

Career Center Bachelor of Mass Media and Communication

Job Description Bachelors in Mass Media and Communication

Not all broadcasting careers are on-air or on-camera positions, such as radio announcer or local news anchor. Behind every disc jockey or television reporter is a team of technical professionals. Communications majors who prefer not to be in the spotlight can choose behind the scenes occupations such as audio video technician, camera operator or control engineer.

Skills for Success

• Communication: (written/oral): Ability to verbalize, write, listen, give presentations, facilitate discussions, and share knowledge effectively

• Technical: Ability to appropriately apply technology and effectively use major software and the web to accomplish a given task; ability to apply computing skills to solve problems

• Leadership: Ability to lead, gather resources, coach and allow others to lead

• Teamwork/Collaboration: Ability to work effectively with others and to collaborate successfully; to be able to work with diverse teams, negotiate and manage conflicts

• Interpersonal: Ability to relate to colleagues and customers, inspire others, resolve conflict, be tactful, understand cultures, and show diplomacy
  

Employment Opportunities for Mass Media and Communication

• Public Relations Assistant
• Camara Technitian
• Journalism
• Radio Announcer
• Televesion Reporter

Professional Associations

• Association for Education in Journalism and Mass Communication (AEJMC)
• National Communication Association (NCA)
• Public Relations Society of America (PRSA)

Resources and Tools

• International Association for Media and Communication Research

Contact us to get started

We understand how busy adults do not have time to go back to school. Now, it's possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided.