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Bachelor
of Sport Management (BA)
School of Business and
Economics
Atlantic International University
The Bachelor of Sport Management (BA) program
provides students with the knowledge necessary
for a career in sports management. Students
will be able to seek employment in a variety
of organizations, including professional
sports organizations, collegiate sports,
business, and non-profit organizations.
The Bachelor of Sport Management (BA) program
is offered online via distance learning.
After evaluating both academic record and
life experience, AIU staff working in conjunction
with Faculty and Academic Advisors will
assist students in setting up a custom-made
program, designed on an individual basis.
This flexibility to meet student needs is
seldom found in other distance learning
programs. Our online program does not require
all students to take the same subjects/courses,
use the same books, or learning materials.
Instead, the online Bachelor of Sport Management
(BA) curriculum is designed individually
by the student and academic advisor. It
specifically addresses strengths and weaknesses
with respect to market opportunities in
the student’s major and intended field
of work. Understanding that industry and
geographic factors should influence the
content of the curriculum instead of a standardized
one-fits-all design is the hallmark of AIU’s
unique approach to adult education. This
philosophy addresses the dynamic and constantly
changing environment of working professionals
by helping adult students in reaching their
professional and personal goals within the
scope of the degree program
Important: Below is an example of the topics
or areas you may develop and work on during
your studies. By no means is it a complete
or required list as AIU programs do not
follow a standardized curriculum. It is
meant solely as a reference point and example.
Want to learn more about the curriculum
design at AIU? (Course
and Curriculum)
Core Courses and Topics in
Sport Management:
Negotiation
Corporate Finance
Industrial Marketing
Sports Nutrition & Health
Applied Sports Marketing Research
Managing in the Service Industries
Business Policy
Budgeting & Control
Organizational Communication
Sports Marketing
Sponsoring & Sport Communications
International Sports Management
Sport Career Development
Sport Facility Planning & Management
Human Resources Management
Sports Sociology
Public & Media Relations in Sport
Strategic Marketing
Global Economics
Consumer Behavior
Sales & Purchasing Management
Sport Psychology
Event Management
Legal & Ethical Issues in Sport
Sports Broadcasting
Industrial Visits
Global Business & Marketing
Financial Statement Analysis
Small Business Management
Orientation Courses:
- Communication & Investigation (Comprehensive
Resume)
- Organization Theory (Portfolio)
- Experiential Learning (Autobiography)
- Seminar Administrative Development
(Book Summary)
- Seminar Cultural Development (Practical
Experience)
- Seminar International Development (Publications)
Research Project in Sport
Management:
Bachelor Thesis Project
MBM300 Thesis Proposal
MBM302 Bachelor Thesis (5,000 words)
Publication: Each Bachelor of Sport Management
graduate is encouraged to publish their
research papers either online in the public
domain or through professional journals
and periodicals worldwide.
Career
Center Bachelor of Sport Management
Job Description
Bachelors in Sport Management
Sports management professionals combine
a love for athletics with business and marketing
savvy. There is no set career track in the
field. Many sports management professionals
are former athletes themselves. Some are
trained in other professional disciplines,
such as law, accounting, or business management,
and come to sports management via their
original careers.
Employment Opportunities
for Sport Management
- Sports information directors act as
a liaison between teams and athletic departments
on the one hand and the news media on
the other. They prepare press guides and
press releases and organize "media
days" at which athletes and coaches
make themselves available to reporters,
photographers, and the broadcast media.
Information directors may also be responsible
for creating a club's official publications,
including programs, commemorative magazines,
and Web sites.
- Athletic directors and general managers
coordinate the activities of teams and
athletic departments. They are responsible
for personnel decisions involving coaches,
athletes, and support staff; and they
often supervise employees who manage sports
facilities. Athletic directors and general
managers report to team owners (in the
case of professional sports) or to university
trustees and school boards (in the case
of academic sports).
- Sports agents or representatives provide
a variety of services to athletes and
coaches. They negotiate playing or coaching
contracts, work out product endorsement
fees, and provide financial, investment,
and tax advice. Agents may also offer
personal and legal advice to clients.
Professional Associations
- North American Society for Sport Management
(NASSM)
- Major League Baseball Players Association
(MLBPA)
- National Basketball Players Association
(NBPA)
- National Football League Players Association
(NFLPA)
Resources and Tools
Contact us to get
started
We understand how busy adults do not have
time to go back to school. Now, it's possible
to earn your degree in the comfort of your
own home and still have time for yourself
and your family. The Admissions office is
here to help you, for additional information
or to see if you qualify for admissions
please contact us. If you are ready to apply
please submit your Online Application and
paste your resume and any additional comments/questions
in the area provided.
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