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Doctor of Marketing (PhD)

School of Social and Human Studies
Atlantic International University

The Doctor of Marketing (PhD) objective is to help students prepare for a career in marketing by providing the right tools and knowledge. Also by having a PhD the students can choose to do academic research or teach in their chosen field. The Marketing program is designed to advance the professional development of experienced Marketing graduates and professionals in the Marketing arena by extending their knowledge and equipping them with broad research and process Marketing skills, enabling them to make a key leadership contribution to their chosen fields.

AIU’s Doctorate degree in Education goes one step further by allowing students to study and research multiple key areas of computer science to develop a unique foundation of practical knowledge and computer science theory.

Your AIU Distance Learning Doctorate program in Education will be a custom-made program, designed just for you by you and your advisor. This flexibility to meet your needs is seldom found in other distance learning programs. Our program does not require every student to study the same subjects and use the same books and other learning materials as every other student. Instead our online Doctoral programs are designed just for you. They are individually designed to meet your needs and help you to reach your professional and personal goals.

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? (Course and Curriculum)

Core Courses and Topics in Marketing:

Brand Equity and Customer Equity
Relationship Building in Virtual Communities
Consumer Relationship Management
Web Expertise
Information Processing in Online Environments
Impact of Life Events on Consumer Behavior
Service Guarantees
Sales Management
Marketing Management
Advanced Topics in Retailing
Services Marketing
Organizational Downsizing and Outsourcing
Retail Site Selection
Relationship Quality
Entrepreneurial Marketing and Sales
Marketing Tools Foundations and Applications
Customer Decision Making
Direct Marketing
Marketing on the Internet
Strategic Marketing
International Marketing
Brand Marketing Strategy
Promotion Management and Strategy
Global Marketing Issues and Strategies
Services and Professional Services Marketing
Marketing Strategy
Marketing Theory and Marketing Models
Marketing Construct Analysis
Advanced Marketing Research Techniques
Multichannel Marketing Strategy
International Brand Equity
International Distribution Management
Pioneering Advantage
Corporate Social Responsibility
Customer Satisfaction and Firm Performance
Service Failure and Recovery


Orientation Courses:
Communication & Investigation (Comprehensive Resume)
Organization Theory (Portfolio)
Experiential Learning (Autobiography)
Academic Evaluation (Questionnaire)
Fundament of Knowledge (Integration Chart)
Fundamental Principles I (Philosophy of Education)
Professional Evaluation (Self Evaluation Matrix)
Development of Graduate Study (Guarantee of an Academic Degree)


Research Project in Marketing:
Doctoral Dissertation Project
MBM900 Doctoral Proposal
MBM902 Doctoral Dissertation (15,000 words)
Publication: Each Doctor of Marketing graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.


Contact Us Today!
We understand how busy adults do not have time to go back to school. Now, it's possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided.

Pioneer Plaza
900 Fort Street Mall 410
Honolulu, HI 96813
800-993-0066 (Toll Free in US)
808-924-9567 (Internationally)
808-947-2488 (Fax)

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Contact Us Today!

We understand how busy adults do not have time to go back to school. Now, it's possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided.

Pioneer Plaza
900 Fort Street Mall 410
Honolulu, HI 96813
800-993-0066 (Toll Free in US)
808-924-9567 (Internationally)
808-947-2488 (Fax)