"IF WE COULD FIRST LEARN WHERE WE ARE AND WHERE WE ARE GOING, WE WOULD BE BETTER ABLE TO JUDGE WHAT TO DO AND HOW TO DO IT." ABRAHAM LINCOLN

Master of Advertising (MS, MBA)

School of Business and Economics
Atlantic International University

The Master of Advertising (MS, MBA) program objective is to enable students to become art directors, copywriters, media planners, account executives, account planners, or find work in marketing/advertising positions within organizations. The Master of Advertising program is offered online via distance learning. After evaluating both academic record and life experience, AIU staff working in conjunction with Faculty and Academic Advisors will assist students in setting up a custom-made program, designed on an individual basis. This flexibility to meet student needs is seldom found in other distance learning programs. Our online program does not require all students to take the same subjects/courses, use the same books, or learning materials. Instead, the online Master of Advertising curriculum is designed individually by the student and academic advisor. It specifically addresses strengths and weaknesses with respect to market opportunities in the student’s major and intended field of work. Understanding that industry and geographic factors should influence the content of the curriculum instead of a standardized one-fits-all design is the hallmark of AIU’s unique approach to adult education. This philosophy addresses the dynamic and constantly changing environment of working professionals by helping adult students in reaching their professional and personal goals within the scope of the degree program.

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? (Course and Curriculum)

Core Courses and Topics in Advertising:

• Advertising Management
• Advanced Marketing Research
• Marketing Management
• Quantitative and Qualitative Research
• Theories of Persuasive Communication
• Strategic Advertising Management
• Media Management
• Marketing Management Frame Work
• Advertising and IMC
• Foundations of Marketing
• Creative Strategy
• Integrated Communication Management
• International Advertising
• Internet Advertising
• Customer Service
• Contemporary Direct Marketing
• Sales management
  

Orientation Courses:

• Communication & Investigation (Comprehensive Resume)
• Organization Theory (Portfolio)
• Experiential Learning (Autobiography)
• Academic Evaluation (Questionnaire)   
• Fundament of Knowledge (Integration Chart)   
• Fundamental Principles I  (Philosophy of Education)
• Professional Evaluation (Self Evaluation Matrix)    
• Development of Graduate Study (Guarantee of an Academic Degree) 

Research Project in Advertising:

Masters Thesis Project
MBM300 Thesis Proposal
MBM302 Master Thesis (7,500 words)
Publication: Each Master of Advertising graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.

Career Center Master of Advertising

Job Description Master of Advertising

Companies employ advertising managers to publicize their goods or services. Just as most companies have departments that handle marketing, accounting, production, and human resources, they also have a department that handles advertising. Advertising managers head these departments. They work closely with marketing directors to identify their company's target market, outline goals, and set budgets for their ad campaign. The main goal of an advertising manager is to find the most effective means of informing customers about their firm's products and services.

Professional Associations

• American Advertising Federation (AAF)
• American Association of Advertising Agencies (AAAA)
• Advertising Research Foundation

Resources and Tools

• Professional Online Publishing: New Media Trends, Communication

• Ad Council
  

Contact us to get started

We understand how busy adults do not have time to go back to school. Now, it's possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided.