Master
of Mass Media Communications (MMC)
School of Business
and Economics
Atlantic International University
The Master of Mass Media Communications
(MMC) program objective is to help students
develop a foundation of theoretical, analytical
and applied approaches to current trends
in mass media by focusing on issues such
as the emergence of new technologies; growth
of multinational media conglomeration and
their impact on politics; questions of race,
class, gender and representation; and the
effects of media violence. The Master of
Mass Media Communications (MMC) program
is offered online via distance learning.
After evaluating both academic record and
life experience, AIU staff working in conjunction
with Faculty and Academic Advisors will
assist students in setting up a custom-made
program, designed on an individual basis.
This flexibility to meet student needs is
seldom found in other distance learning
programs. Our online program does not require
all students to take the same subjects/courses,
use the same books, or learning materials.
Instead, the online Master of Mass Media
Communications (MMC) curriculum is designed
individually by the student and academic
advisor. It specifically addresses strengths
and weaknesses with respect to market opportunities
in the student’s major and intended
field of work. Understanding that industry
and geographic factors should influence
the content of the curriculum instead of
a standardized one-fits-all design is the
hallmark of AIU’s unique approach
to adult education. This philosophy addresses
the dynamic and constantly changing environment
of working professionals by helping adult
students in reaching their professional
and personal goals within the scope of the
degree program.
Important: Below is an example of the topics
or areas you may develop and work on during
your studies. By no means is it a complete
or required list as AIU programs do not
follow a standardized curriculum. It is
meant solely as a reference point and example.
Want to learn more about the curriculum
design at AIU? (Course
and Curriculum)
Core Courses and Topics in
Mass Media Communications:
- Sociology
- Psychology
- Media Law
- Research Methods in Mass Communication
- Mass Communication Philosophy and Principles
- Mass Communication Theory
- Public Opinion and Public Affairs
- News Media and Governance
- Public Relations Strategies and Tactics
- Public Relations Administration
- Advertising Theory and Processes
- Affairs Advertising Campaigns
- News Production for the Internet
- Public Communication Practices
- Public Communication Administration
Orientation Courses:
- Communication & Investigation (Comprehensive Resume)
- Organization Theory (Portfolio)
- Experiential Learning (Autobiography)
- Academic Evaluation (Questionnaire)
- Fundament of Knowledge (Integration Chart)
- Fundamental Principles I (Philosophy of Education)
- Professional Evaluation (Self Evaluation Matrix)
- Development of Graduate Study (Guarantee of an Academic Degree)
Research Project in Mass
Media Communications:
Masters Thesis Project
MBM300 Thesis Proposal
MBM302 Master Thesis (7,500 words)
Publication: Each Master of Mass Media Communications
graduate is encouraged to publish their
research papers either online in the public
domain or through professional journals
and periodicals worldwide.
Career
Center Master of Mass Media Communications
Job Description
Master of Mass Media Communications
Mass communication is a large and diverse
field, with plenty of career choices that
range from advertising and journalism to
public relations and market research analysis.
In today's world, almost any kind of communication
takes place on a global scale, because the
Internet makes even the most remote parts
of the globe accessible to anyone with Internet
connectivity.
Since mass communications is an umbrella term
that encompasses a variety of fields, a bachelor's
or master's degree will open doors to several
career paths, including:
Advertising--sales representatives, advertising
campaign producers, copywriters, media planners,
media buyers, creative directors and marketing
specialists.
Broadcasting and Electronic Media--TV news
producers, announcers, public relations
managers, news writers, news anchors, disk
jockeys and casting directors.
Journalism--reporters, editors, publishers,
talk show hosts and media interviewers.
Public Relations--press agents, media analysts,
publicity managers and corporate public
affairs specialists.
Professional Associations
Resources and Tools
Contact us to get
started
We understand how busy adults do not have
time to go back to school. Now, it's possible
to earn your degree in the comfort of your
own home and still have time for yourself
and your family. The Admissions office is
here to help you, for additional information
or to see if you qualify for admissions
please contact us. If you are ready to apply
please submit your Online Application and
paste your resume and any additional comments/questions
in the area provided.
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