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Master of Mass Media Communications (MMC)

School of Business and Economics
Atlantic International University

The Master of Mass Media Communications (MMC) program objective is to help students develop a foundation of theoretical, analytical and applied approaches to current trends in mass media by focusing on issues such as the emergence of new technologies; growth of multinational media conglomeration and their impact on politics; questions of race, class, gender and representation; and the effects of media violence. The Master of Mass Media Communications (MMC) program is offered online via distance learning. After evaluating both academic record and life experience, AIU staff working in conjunction with Faculty and Academic Advisors will assist students in setting up a custom-made program, designed on an individual basis. This flexibility to meet student needs is seldom found in other distance learning programs. Our online program does not require all students to take the same subjects/courses, use the same books, or learning materials. Instead, the online Master of Mass Media Communications (MMC) curriculum is designed individually by the student and academic advisor. It specifically addresses strengths and weaknesses with respect to market opportunities in the student’s major and intended field of work. Understanding that industry and geographic factors should influence the content of the curriculum instead of a standardized one-fits-all design is the hallmark of AIU’s unique approach to adult education. This philosophy addresses the dynamic and constantly changing environment of working professionals by helping adult students in reaching their professional and personal goals within the scope of the degree program.

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? (Course and Curriculum)

Core Courses and Topics in Mass Media Communications:

  • Sociology
  • PsychologyMaster of Mass Media Communications
  • Media Law
  • Research Methods in Mass Communication
  • Mass Communication Philosophy and Principles
  • Mass Communication Theory
  • Public Opinion and Public Affairs
  • News Media and Governance
  • Public Relations Strategies and Tactics
  • Public Relations Administration
  • Advertising Theory and Processes
  • Affairs Advertising Campaigns
  • News Production for the Internet
  • Public Communication Practices
  • Public Communication Administration

Orientation Courses:

  • Communication & Investigation (Comprehensive Resume)
  • Organization Theory (Portfolio)
  • Experiential Learning (Autobiography)
  • Academic Evaluation (Questionnaire)   
  • Fundament of Knowledge (Integration Chart)   
  • Fundamental Principles I  (Philosophy of Education)
  • Professional Evaluation (Self Evaluation Matrix)    
  • Development of Graduate Study (Guarantee of an Academic Degree) 

Research Project in Mass Media Communications:

Masters Thesis Project
MBM300 Thesis Proposal
MBM302 Master Thesis (7,500 words)
Publication: Each Master of Mass Media Communications graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.

Career Center Master of Mass Media Communications

Job Description Master of Mass Media Communications

Mass communication is a large and diverse field, with plenty of career choices that range from advertising and journalism to public relations and market research analysis. In today's world, almost any kind of communication takes place on a global scale, because the Internet makes even the most remote parts of the globe accessible to anyone with Internet connectivity.

Since mass communications is an umbrella term that encompasses a variety of fields, a bachelor's or master's degree will open doors to several career paths, including:

Advertising--sales representatives, advertising campaign producers, copywriters, media planners, media buyers, creative directors and marketing specialists.

Broadcasting and Electronic Media--TV news producers, announcers, public relations managers, news writers, news anchors, disk jockeys and casting directors.

Journalism--reporters, editors, publishers, talk show hosts and media interviewers.

Public Relations--press agents, media analysts, publicity managers and corporate public affairs specialists.

Professional Associations

Resources and Tools

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We understand how busy adults do not have time to go back to school. Now, it's possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided.

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