Marketing

November 22, 2024
Jose Chilengue
UM60607BBU69650

Comprehensive Overview of Marketing Principles

This assignment provides an in-depth exploration of marketing concepts, strategies, and practices. It covers essential topics such as market environments, customer behavior, segmentation, targeting, positioning, and new product development. The insights gained aim to equip students with the knowledge necessary to effectively apply marketing principles in management.

Click here: Unlock the Secrets of Effective Marketing Strategies!

View Author Profile
Browse other Publications by this Author
106174405-1570711107124gettyimages-1083841638

Publication:

Assignment Transcript

In this marketing assignment, José Chilengue presents a thorough analysis of key marketing principles essential for effective management. The document delves into the definition of marketing, the importance of understanding market environments, and the distinction between customers and consumers. It emphasizes the significance of market research, segmentation, targeting, and positioning in developing successful marketing strategies. Additionally, the assignment explores new product development and pricing strategies, highlighting the product lifecycle’s role in marketing decisions. By integrating these concepts, students gain valuable insights into creating competitive advantages and delivering value to customers. This comprehensive overview serves as a foundation for applying marketing principles in real-world business scenarios, ultimately contributing to organizational success.

Atlantic International University

Get to know the AIU experience

Contact Us Today!

We understand how busy adults do not have time to go back to school. Now, it’s possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided.

Pioneer Plaza
900 Fort Street Mall 905
Honolulu, HI 96813

800-993-0066 (Toll Free in US)
808-924-9567 (Internationally)
808-947-2488 (Fax)

AIU Success Stories

Contact Us Today!

Begin Your Journey!
AIU’s Summer of Innovation and Growth gives you the ability to earn up to $5000 in tuition credit by completing free lessons and courses.
Whether you’re looking to acquire new skills, advance your career, or simply explore new interests, AIU is your gateway to a world of opportunities. With free access to 3400 lessons and hundreds of courses the ability to earn credits and earn certificates there’s no better time to start learning.
Join us today as a Guest Student and take the first step towards a brighter, more empowered future.
Explore. Learn. Achieve.

Degrees

Let us know your goals and aspirations so we can chart a path at AIU to achieve them!
//
Admissions Counselor
Rene Cordon
Available
//
Admissions Counselor
Ariadna Romero
Available
//
Admissions Counselor
Juan Mejia
Available
//
Admissions Counselor
Sandra Garcia-Fierro
Available