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POSTDOCTORAL IN
SPORTS MARKETING

TAKE YOUR EDUCATION INTO YOUR OWN HANDS

Achieve your professional and personal goals and create the best future for you!

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School of Social
and Human Studies

The objective of the Postdoctoral Program in Sports Marketing is to prepare the researcher to keep up to date in increasingly competitive markets. Sports marketing has become an area of high impact for business success and as a consequence, the training of professionals in the sector is growing in demand, both from companies, foundations, associations, federations and sports organizations.

Our programme does not require every student to study the same subjects and use the same books and other learning materials as every other student. If you are a purpose-driven individual who wants to elevate their life and make a solid contribution to the world, then this program is for you.

Topics in SPORTS MARKETING

  • Marketing vs Sports Marketing
  • Principles of marketing
  • Marketing research in sports
  • Consumer behavior
  • Sports marketing strategies and plans
  • International sports marketing
  • Brand development
  • Advertising and communication in sports
  • The future of sport
  • Interpretation of financial reports
  • Analysis of financial statements
  • Pricing and sales strategy
  • Debt, performance and profitability
  • Financial strategy
  • Stocks, outsourcing and risk management
  • Facility management
  • Economic budget of a plant
  • Evaluation of a plant
  • Tendering procedure
  • Risk management
  • Volunteer management

AIU´s Difference

Autodidactic

Multidimensional andragogy is the principle that your self-instruction (with guidance), collaborative development of curriculum unique to each student, and flexibility of time and place of study, provides the ideal learning environment.

Adaptable

Your vision deserves that you invest in a flexible program designed for professionals to excel. Be an active participant in your study plan to empower your learning experience.

Affordable

Did you know education is your human right? An andragogy methodology allows you break paradigms with an affordable program that adapts to your budget while fulfilling your needs for a life of abundance.

Custom-made programs

Design your own study plan with the help of an AIU academic tutor to reach your goals. The flexibility in the curriculum of our programs allows you to live a unique academic experience that fits your needs.

YOU ARE THE BRIDGE TO SUCCESS!

APPLY NOW!