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Organization and Management in Health Care (MGT 206 3.0 Cr)
Health Services

Course Description

Over the years, the health service industry has changed and evolved in an effort to provide a high quality of health care services in an ever-changing technical, social, and economic climate.

Health care service managers play a vital role within these organizations to ensure quality in response to the unrelenting changes in today's health care environment. In this course, students are introduced to health service organizations and their structure, function, and management. An emphasis is placed on those aspects of health service organizations that distinguish them from other enterprises. Students will study the nature of managerial work within health service organizations, focusing on issues including organizational leadership and decision-making, interpersonal relationships and communication, coordination of groups/teams, power and conflict, change management, and effective planning.

Learning Objectives
After completing this course, students will be able to:

• Apply management skills and abilities across organizational boundaries in response to new treatment technologies, payment mechanisms, consumer preferences, and accountability
• Provide motivation and leadership to people and groups in today's health care environment
• Facilitate operation of the technical system to enhance productivity, efficiency, quality,
and consumer satisfaction
• Contribute to organizational renewal by applying the fundamental principles of organization design to performance and change
• Anticipate the future and respond to trends in the health service industry

Breadth of Assignments
This course utilizes a variety of assignment types in exploring the topics of Health Care Marketing including reading assignments, both online and textbook based, e-Lectures, individual assignments involving internet research and case studies of Middleboro, an online simulated community, journal and essay writing assignments, peer evaluations, graded exams, and group projects involving discussion board questions and collaboration.

Required Resources
Shortell, Stephen M., and Kaluzny, Arnold D., (2000). Health Care Management: Organization
Design and Behavior (4th ed). Albany, New York: Delmar Learning. ISBN: 0-7668-1072-0

"Putting the Service-Profit Chain to Work" by James L. Heskett, Thomas O. Jones, Gary Loveman, W. Earl Sasser, and Leonard A. Schlesinger. This article, required for Assignments 1.08 and 1.09, can be ordered/downloaded from the Harvard Business School Publishing website: Harvard Business School Publishing website. Follow the directions on the website on how to order/download this article.

Organization and Management in Health Care
Health Services

Module 1: Workshop: Organizations and Leadership
• Major forces affecting delivery of health care services
• Leadership and its ability to drive profitability and growth within the organization
• Key competencies of managers and leaders and their collective impact on the success
of the organization

Module 2: Workshop: Motivating, Leading, and Negotiating
• Analyzing staff personnel and define and distinguishing the key characteristics of
work content that motivates them
• Assessing and dealing with motivational problems.
• Matching leadership models to various organizational cultures
• Assessing conflict situations and suggesting appropriate intervention strategies

Module 3: Operating the Technical System

• The major causes and consequences of intergroup conflict and alternative strategies
for managing conflict
• The interconnected nature of work within a variety of health service organizations
• The managerial challenges associated with coordination and communication and
effective strategies for meeting these challenges
• The means by which power distributions in health care can be identified, the
conditions under which conflict between groups may result, the use of power to
resolve conflict, and the strategies and tactics that are commonly employed in the
effective use of power

Module 4: Renewing the Organization
• Analyzing common organization designs in terms of their applicability, strengths, and
• Distinguishing between an alliance problem and an alliance symptom to recognize the
different implications for management team intervention
• Devising methods to identify and introduce new products and services
• Addressing and resolving performance gaps

Module 5: Charting the Future
• Determining the competitive advantages of different health service organizations
• Developing marketing strategies to promote health service organizations
• Predicting major trends in the health service industry

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