Kathakali Basu is a dynamic Content Strategist and Brand Communication expert at Atlantic International University, with a knack for transforming ideas into compelling narratives. With a Masters in Sociology and certification in Content Marketing, Kathakali expertly crafts strategies that elevate brands and captivate audiences. Her extensive experience in content writing and strategy has helped numerous businesses articulate their vision and connect meaningfully with their target market. Passionate about blending creativity with data-driven insights, Kathakali thrives on creating impactful content for the last 16+ years that not only resonates but drives results. 

An animal lover and believer in inclusivity, she actively participates in animal rescues and rehoming. When she’s not strategizing, you’ll find her exploring the latest trends in digital marketing or indulging in reading and her love for storytelling.

Education 

Master’s Degree in Sociology (2006 – 2007)
Bachelor’s Degree in Sociology (2003 – 2005)

Languages

English: Fluent 

Experience

• Sr. Content Developer and Strategist Content and Marketing (2023 – Present)
  Atlantic International University

• Project Manager – Content and Marketing (2022 – 2023)
  MyStyle Communications

• Sr. Technical content writer – Content and Marketing (2021 – 2022)
  First Connect Solutions

• Technical Content Writer – Content and Marketing (2019 – 2020)
  Infoholic Research

• Executive Assistant – Project Management (2015 – 2017)
  Tech Mahindra Limited

• Quality Monitoring, Reporting, and Data Protection – Analytics (2011 – 2013)
  Ameriprise Financial Services, LLC

• Lead Quality Analyst – Service Desk Support (2008 – 2011)
  IBM Global Service India Private Limited

Certifications

• Content Marketing Certification
• Digital Marketing Certificate
• Generative AI for Beginners