Publication by AIU graduate in the International Journal of Innovative Studies in Sciences and Engineering Technology

Publication by AIU graduate in the International Journal of Innovative Studies in Sciences and Engineering Technology

March 15, 2020

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We want to congratulate our graduate- for another one of his achievements. Our graduate- Hassan Elsan Mansaray- published another article in the International Journal of Innovative Studies in Sciences and Engineering Technology (IJISSET) in 2019 Volume 5 Issue 11 about the link between marketing and corporate stategy. You can find an abstract of his published article- “Relating Marketing and Corporate Strategy- An Overview” below:

 

Abstract:

This paper attempted to establish the link between marketing and corporate strategy. Since marketing means a lot of things nowadays- like dealing with markets and- any action that can promote sales. Because of this- there is need for any organization to take a closed reflection of the markets and the capacity to put itself in its customers’ place and provide the available cherished information needed by these customers. As- the purpose of marketing is to influence the target customer that can support the business. For this reason- transactional and relationship marketing approaches are those approaches among others that are currently becoming more widely used in order to influence customers to support the business. It was discovered in this review that the marketing strategy that is derived from the corporate vision- mission statement- and the corporate goals- pronounces how an organization’s corporate strategy and activities are centered on the market. Therefore- planning an actual marketing strategy is closely aligned with the planning course for the whole business. Since it has to link with the overall corporate strategy and needs authorization from the top management. Thus- marketing therefore relates to corporate strategy.

 

You can read his published article on the following link:

 

 

Hassan Elsan Mansaray has completed a Doctorate program in International Management at Atlantic International University.

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