Bachelors in Social Communications

Bachelors in Social Communications

School of Business and Economics

Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University

Embarking on a Bachelors in Social Communications marks a pivotal journey into the dynamic realm of media and societal interaction. This degree program not only equips students with essential skills in media production, journalism, and public relations but also fosters a deep understanding of communication theories and societal impact. At its core, the curriculum is shaped by andragogy-driven principles, emphasizing self-directed learning and adult-oriented educational strategies that cater to diverse learner needs. Moreover, in response to evolving educational landscapes, the program integrates distance learning opportunities, allowing students to engage meaningfully with coursework while balancing personal and professional commitments. A Bachelor’s in Social Communications thus stands as a gateway to a career where effective communication meets societal influence, preparing graduates to navigate and shape the future of media and public discourse.

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Core Courses & Topics: Bachelors in Social Communications

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list, as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? Check here: Course and Curriculum

Within a Communication Studies undergraduate program specializing in Social Media Communications, students delve into a rich tapestry of courses designed to cultivate a nuanced understanding of contemporary communication dynamics. Core courses in social media communications degree encompass foundational subjects such as Media Theory and Criticism, Digital Communication Strategies, and Social Media Analytics. Students explore the intersections of media, culture, and society through Intercultural Communication and Media Ethics courses, gaining insights into ethical dilemmas and global communication practices.

Practical skills are honed through hands-on Visual Communication and Multimedia Storytelling courses, equipping graduates with the tools to create compelling narratives across various digital platforms. This holistic, comprehensive curriculum within a Bachelor’s in Communication ensures graduates are adept at navigating the complexities of modern communication landscapes and poised to excel in careers ranging from digital marketing to public relations and beyond.

  • Introduction to Communication Studies
  • Media Writing and Journalism
  • Public Relations Principles
  • Digital Media and Society
  • Social Media Management
  • Media Ethics and Law
  • Visual Communication
  • Intercultural Communication
  • Advertising and Marketing Communications
  • Media Research Methods
  • Communication Campaigns
  • Media Criticism
  • Digital Storytelling
  • Broadcast Journalism

Orientation Courses

Orientation courses in a Bachelor’s in Social Communication program provide foundational knowledge and skills essential for navigating the broader field of communication. These courses typically include Introduction to Communication Studies, which covers fundamental theories and models of communication. Media Writing and Journalism courses equip students with essential writing skills for journalistic and media contexts. 

At the same time, Public Relations Principles delve into strategies for managing communication between organizations and the public. Additionally, mass communication bachelor’s courses such as Digital Media and Society explore the impact of digital technologies on communication practices, while Media Ethics and Law introduce students to ethical considerations and legal issues within media environments. 

These orientation courses lay the groundwork for deeper exploration into specialized areas of social communication, preparing students for diverse career paths in media, public relations, advertising, and beyond.

  • Communication & Investigation (Comprehensive Resume)
  • Seminar Administrative Development (Book Summary)
  • Organization Theory (Portfolio)
  • Seminar Cultural Development (Practical Experience)
  • Experiential Learning (Autobiography)
  • Seminar International Development (Publications)

Research Projects

Research projects within an online Bachelor’s in Social Communications program are pivotal in preparing students for careers in social communications that require analytical and investigative skills. These projects often involve exploring contemporary issues in media and communication through empirical studies, qualitative analyses, or digital media projects. Students might engage in research on topics such as the impact of social media on public opinion, digital storytelling strategies in marketing campaigns, or the effectiveness of communication strategies in nonprofit organizations.

Such projects and research publications not only deepen understanding of theoretical concepts but also enhance practical skills in data analysis, critical thinking, and effective communication. By undertaking research projects, students in online Bachelor’s programs in Social Communications are well-equipped for careers in journalism, public relations, digital marketing, and other fields where research and evidence-based communication play crucial roles.

  • MBM300 Thesis Proposal
  • MBM302 Masters Thesis (5,000 words)

Publication – In an online Bachelor’s in Social Communications program, academic publications serve as a cornerstone for academic and professional growth in Media Studies. These publications provide students with opportunities to contribute original research, critical analyses, and thought-provoking perspectives to scholarly journals and conferences. 

Engaging in academic publishing not only enhances students’ understanding of media theories and practices but also establishes their credibility as emerging scholars in the field. Through rigorous peer review processes and collaboration with faculty mentors, students develop essential skills in research methodology, writing, and presenting findings to broader academic and professional communities. Such experiences in academic publications prepare graduates for impactful careers in media research, journalism, public relations, and beyond, where a solid foundation in scholarly inquiry is highly valued.

Thesis Defense

The thesis defense in a Bachelor’s in Social Communications program marks a significant culmination of academic achievement, particularly in fields like Public Relations, Mass Communication, and Social Media Management. During this milestone, students present their research findings, methodologies, and critical analyses to a panel of faculty and peers. This rigorous examination not only demonstrates mastery of theoretical concepts and practical applications but also showcases the ability to contribute new insights to the field. 

Thesis topics may explore diverse areas such as crisis communication strategies in social media, the impact of digital storytelling on brand perception, or ethical considerations in public relations campaigns. Through this process, students refine their presentation skills, defend their research rigorously, and gain valuable feedback that enhances their readiness for careers in media, public relations, and other communication-related fields.

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Bachelors in Social Communications Student Experience

At AIU, pursuing a Bachelors in Social Communication is an immersive journey blending traditional expertise with cutting-edge technology. As students delve into courses like Journalism, Corporate Communication, and Communication Theory, they discover the dynamic intersection of media and society. AIU’s commitment to innovation is evident through the integration Artificial Intelligence tools such as ChatGPT, Dall-E, and MidJourney. 

These empower students to explore new storytelling, visual communication, and audience engagement frontiers. This forward-thinking approach not only equips graduates with essential skills for the digital age but also fosters a deep understanding of how AI shapes the future of social communication. Through hands-on projects and industry partnerships, students at AIU emerge prepared to navigate and influence the evolving landscapes of journalism and corporate communication with confidence and creativity.

Community & Social

At AIU, the Bachelors in Social Communications isn’t just about academics—it’s about fostering a vibrant community and social experience despite being an online program. Through AIU’s innovative Virtual Campus, Mobile App, and a suite of advanced technologies, students become part of a dynamic community that spans the globe. Whether participating in symposiums, conferences, webinars, or competitions, students engage deeply with peers, alumni, and faculty, enriching their learning journey.

The AIU program cultivates a sense of belonging through platforms like MYAIU and AIULink, where students connect based on interests, research areas, and professional backgrounds. Access to resources such as AIUTV, Merlin Media Center’s extensive academic content, and the Curriculum Builder Tool empowers students to tailor their educational experience. Live and archived webinars, virtual conferences, and live chats further enhance collaboration and networking opportunities.

Beyond academic growth, AIU emphasizes personal development through interactions with a supportive network of tutors, academic advisors, and fellow alumni. The AIU Campus App, available on Android and iOS platforms, ensures accessibility to program resources on the go. By sharing diverse stories and exploring the 13 elements that contribute to human improvement, students at AIU enhance their communication skills and contribute meaningfully to global conversations and societal progress.

Academic Resources

At AIU, the Bachelors in Social Communications program offers unparalleled access to academic resources designed to foster comprehensive growth and achievement of individual aspirations. The Virtual Campus integrates over 25 unique tools to motivate and inspire students to reach their full potential. The new Virtual Reality 3D immersive experience is a groundbreaking addition, enhancing the learning environment like never before.

Students benefit from many resources, including the AIU Online Library, which has 260,000 books and over 30 million peer-reviewed articles, journals, and publications. The Merlin Media Center further enriches learning with access to over 105,000 AIU-created academic contents, facilitating exploration and contribution to a vast repository of knowledge.

In today’s educational landscape, AIU recognizes the significance of microlearning and the accessibility of expertise beyond traditional academia. Students engage with real-world knowledge and practical learning from diverse experts through social media, YouTube, and Massive Open Online Courses (MOOCs). This approach condenses complex topics into digestible 15-minute intervals, optimizing knowledge transfer and focusing on the most relevant and applicable insights.

With AIU’s commitment to empowering students through extensive academic resources and innovative learning methodologies, Bachelor’s in Social Communications candidates are equipped to excel academically and thrive in evolving professional landscapes.

Live Classes

At AIU, the Bachelors in Social Communications program offers a dynamic learning experience with two live classes scheduled each day. These classes are designed to engage students actively in real-time discussions, lectures, and interactive sessions led by experienced faculty members. Whether exploring the nuances of journalism ethics, dissecting corporate communication strategies, or delving into communication theory, students benefit from direct interaction with instructors and peers. This structured approach not only fosters deeper understanding of course material but also cultivates critical thinking and collaborative skills essential for success in social communications. By participating in daily live classes, students at AIU stay connected, motivated, and well-prepared to navigate the challenges and opportunities of their academic journey.

AIU Live Classes Examples on Social Communications: Socializing, Orienting, and Developing Employees | Unlock the Power of Social Intelligence by Umar Hassan

Special Projects, Research Publications, & Co-Authoring

The Bachelors in Social Communications program at AIU encourages students to engage in special projects, research publications, and co-authoring opportunities, enriching their academic experience and professional development. Through collaborative initiatives with faculty mentors and industry experts, students explore cutting-edge topics in journalism, corporate communication, and communication theory. These projects not only deepen their understanding of theoretical frameworks but also equip them with practical skills in conducting research, writing for publication, and presenting findings. AIU students prepare themselves to contribute significantly to social communications upon graduation by actively contributing to scholarly discourse and real-world applications.

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Career Center for Bachelors in Social Communications

At AIU, the Career Center for Bachelor’s in Social Communications serves as a vital resource dedicated to empowering students for professional success. Tailored to the unique needs of communication scholars, the center offers comprehensive career guidance, internship placements, and networking opportunities with industry leaders. Students receive personalized counseling to develop resumes, hone interview skills, and navigate career pathways in journalism, corporate communication, digital media, and beyond. The Career Center also facilitates industry connections through guest lectures, company visits, and job fairs, fostering valuable relationships that enhance students’ prospects in the competitive global marketplace. With a commitment to nurturing talent and fostering career readiness, AIU’s Career Center equips graduates with the tools and confidence to thrive in their chosen fields of social communications.

Job Description

A Bachelor’s in Social Communications from AIU prepares graduates for a diverse range of dynamic career opportunities across various sectors. Armed with skills in journalism, corporate communication, digital media, and communication theory, students are equipped to excel in roles that require effective communication, critical thinking, and strategic engagement. Here are some potential job roles pursued by graduates:

  1. Journalist
  2. Public Relations Specialist
  3. Social Media Manager
  4. Content Creator/Writer
  5. Corporate Communications Officer
  6. Digital Marketing Specialist
  7. Advertising Copywriter
  8. Media Relations Coordinator
  9. Communication Consultant
  10. Event Coordinator/Manager

These roles span industries such as media, advertising, public relations, corporate communications, non-profit organizations, government agencies, and more. Graduates leverage their understanding of communication strategies, media ethics, and audience engagement to make meaningful contributions in their chosen careers, shaping narratives and fostering effective communication in today’s interconnected world.

Tools for Bachelors in Social Communications

In the Bachelor’s in Social Communication program at AIU, students gain hands-on experience with various cutting-edge tools that enhance their digital media, journalism, and corporate communication skills. These tools not only facilitate learning but also prepare students for the dynamic demands of the industry. Here are some essential tools used in the program:

  1. Hootsuite – A social media management platform for scheduling posts, analyzing performance, and managing multiple accounts. 
  2. Canva – A graphic design tool with templates for creating social media graphics, presentations, posters, and more.
  1. Grammarly – An AI-powered writing assistant that helps improve grammar, punctuation, and style in writing. 
  2. WordPress – A content management system for creating and managing websites and blogs. 
  3. Google Analytics – A web analytics service for tracking and reporting website traffic, user behavior, and conversions.

These tools empower students to develop practical skills in content creation, digital marketing, social media management, analytics, and more, preparing them to thrive in diverse roles within the field of social communication.

Associations for Bachelors in Social Communications Professionals

A Bachelor’s in Social Communications from AIU provides students with a strong foundation in media literacy, communication strategies, and digital engagement, preparing them for various career paths in the evolving communication landscape. As part of their professional development, students are encouraged to join relevant associations and organizations offering networking opportunities, industry insights, and resources to enhance their skills and knowledge further. Here are some prominent associations and organizations beneficial for graduates in social communications:

  1. International Association of Business Communicators (IABC)
  2. Public Relations Society of America (PRSA)
  3. National Association of Broadcasters (NAB)
  4. Association for Education in Journalism and Mass Communication (AEJMC)
  5. Digital Marketing Association (DMA)
  6. Society of Professional Journalists (SPJ)

Joining these associations allows graduates to stay updated on industry trends, expand their professional networks, and access valuable resources that contribute to their success in the dynamic field of social communications.

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Bachelors in Social Communications Requirements

To pursue a Bachelors degree in Social Communications at AIU, applicants must hold a high school diploma, a GED certificate, or an equivalent qualification from a recognized educational institution. This foundational requirement ensures that candidates have attained the academic proficiency necessary to succeed in higher education. Additionally, prospective students are encouraged to demonstrate a passion for communication, critical thinking skills, and a curiosity about media and societal dynamics. The program welcomes individuals from diverse backgrounds eager to explore the complexities of communication theory, journalism ethics, digital media, and corporate communication strategies. By meeting these requirements, applicants position themselves to embark on a transformative educational journey to prepare them for impactful careers in social communications.

How Can You Apply?

Applying for the Bachelors in Social Communications at AIU involves a straightforward process designed to guide prospective students through each step efficiently:

  1. Browse Through the Social Communications Course : Visit the AIU website and navigate to the Bachelors in Social Communications program page. Familiarize yourself with the curriculum, course requirements, and program details to ensure it aligns with your academic and career goals.
  2. Enter Details: Begin the application process by filling out the online application form. Provide accurate personal information, contact details, and educational background as required. Be sure to upload documents such as transcripts, proof of high school diploma or GED certificate, and identification.
  3. Submit Application: After completing the application form and reviewing all entered information for accuracy, submit your application electronically through the AIU website. This action officially initiates the admissions team’s review process.
  4. Academic Advisor Contact: Upon receipt of your application, one of AIU’s academic advisors will contact you. They will discuss your application status, answer any questions you may have about the program, and guide you through the next steps of enrollment.

By following these steps, you can ensure a smooth and efficient application process for the Bachelor’s in Social Communications program at AIU, setting the stage for your academic journey in communication.

Financial Support & Scholarships

AIU supports students pursuing a Bachelor’s in Social Communications by offering various financial aid options and scholarship opportunities. Prospective students can explore a range of financial assistance programs designed to help make their education more accessible and affordable. Scholarships based on academic merit, financial need, and specific criteria are available, allowing eligible students to offset tuition costs and reduce financial burdens. Additionally, AIU’s dedicated financial aid advisors are available to guide students through applying for scholarships, grants, and federal student aid programs. By investing in financial support initiatives, AIU aims to empower students to focus on their studies and achieve their academic and career aspirations in social communications.

What’s the Cost Per Year for Pursuing a Bachelors in Social Communications at AIU?

The cost per year for pursuing a Bachelor’s in Social Communications at AIU is structured to provide affordable access to quality education. AIU Online tuition for the program ensures transparency and predictability in financial planning for students. The university offers competitive tuition rates, considering the value of the education provided and the flexibility of online learning. Additionally, AIU provides various financial aid options, scholarships, and payment plans to assist students in managing their educational expenses effectively. This commitment to affordability and accessibility underscores AIU’s dedication to supporting students as they pursue their academic and professional goals in social communications.


What can I do with a Bachelors in Social Communications?

With a Bachelor’s in Social Communications, graduates can pursue diverse career paths in journalism, public relations, corporate communications, digital media, advertising, and more. They can work as journalists, social media managers, public relations specialists, content creators, corporate communication officers, or digital marketers. Their skills in communication theory, media literacy, and strategic messaging prepare them to excel in roles that require compelling storytelling, audience engagement, and media relations across various industries and organizations.

What topics are included in the curriculum?

The Bachelor’s in Social Communications curriculum typically includes courses in journalism, communication theory, digital media, public relations, media ethics, advertising, corporate communication strategies, and possibly courses in media law, social media management, and visual communication. These topics are designed to provide students with a comprehensive understanding of communication dynamics and prepare them for careers in diverse sectors of the communication industry.

How long is the program?

The Bachelor’s in Social Communications program typically lasts four years, consisting of eight semesters of full-time study. However, this duration may vary based on the specific curriculum structure and any potential transfer credits or accelerated study options available at AIU.

What skills will I gain from a Bachelor's in Social Communications?

Graduating with a Bachelor’s in Social Communications equips you with essential skills such as effective written and verbal communication, critical thinking, media literacy, digital storytelling, strategic planning, social media management, public relations, and interpersonal skills. These skills are vital for navigating careers in journalism, corporate communication, advertising, digital media, and public relations, enabling you to effectively engage audiences, craft compelling messages, and influence societal discourse.

What are the potential job roles after completing this degree?

After completing a Bachelor’s in Social Communications, potential job roles include journalist, public relations specialist, social media manager, content writer/editor, corporate communications officer, digital marketing specialist, advertising copywriter, media relations coordinator, communication consultant, and event coordinator. These roles span industries such as media, advertising, public relations, corporate communications, government, non-profit organizations, and more, leveraging skills in communication strategy, media literacy, and digital engagement.

Are there any opportunities for hands-on experience in social communications at AIU?

Yes, AIU provides opportunities for hands-on experience in social communications through practical projects, internships, and collaborative assignments that simulate real-world scenarios. These experiences allow students to apply theoretical knowledge in journalism, digital media, public relations, and corporate communication, preparing them effectively for careers in the field.

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