he objective of the doctoral program in Social Marketing and Social Networks is to create a body of marketing researchers that, after reading their doctoral thesis, will join the labor market, providing the economic fabric with added value based on knowledge that will allow them to advance towards better marketing practices that will translate into greater efficiency for companies.

These researchers must also be able to provide the scientific community with research that translates into quality publications so that the investment made in their training not only benefits the productive fabric but also contributes to the advancement of academic knowledge, restarting the virtuous circle that will lead to new improvements in business management.

Our program does not require each student to study the same subjects and use the same books and other teaching materials as others. If you are a purpose-driven person who wants to elevate your life and make a solid contribution to the world, then this doctoral program is for you.