Bachelors in Marketing

Bachelors in Marketing

School of Social & Human Studies

Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University

Welcome to the dynamic marketing landscape at AIU, where we proudly present a Bachelor’s in Marketing program designed to foster innovation and strategic thinking. At AIU, we differentiate ourselves through an andragogy-based education model, tailoring our approach to adult learners’ unique learning styles and experiences. This student-centric approach empowers you to actively participate in your education actively, promoting self-directed learning and critical thinking. Our Bachelor of Arts in Marketing program equips you with essential marketing skills and fosters an atmosphere where your ideas can flourish. Join us at AIU, where andragogy meets academic freedom, preparing you for success in the ever-evolving marketing field.

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We understand how busy adults do not have time to go back to school. Now, it’s possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided.

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Core Courses & Topics of Bachelors in Marketing

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list, as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? Check here: Course and Curriculum

Embark on a transformative academic journey with AIU’s Bachelor of Science in Marketing program, meticulously designed to provide a robust foundation in the dynamic marketing field. Our curriculum delves into core courses such as Marketing Management, which comprehensively explores strategic planning, market analysis, and consumer behavior. The program embraces the digital era with a specialized focus on Digital Marketing, ensuring students can leverage online platforms, social media, and emerging technologies to create impactful marketing campaigns. Our curriculum covers various topics essential for success in the contemporary marketing landscape, from brand development to data analytics. Join us on this educational journey, where the Bachelor of Science in Marketing offers a holistic understanding of marketing principles, with a strategic emphasis on the vital realm of digital marketing.

  • Digital Marketing Strategy
  • Data Analytics for Marketing
  • Consumer Behavior and Psychology
  • E-commerce and Online Retailing
  • Brand Management
  • Content Marketing
  • Mobile Marketing
  • Influencer Marketing
  • Sustainability Marketing
  • International Marketing

Orientation Courses

Explore the immersive realm of branding and advertising at AIU through our specialized Bachelor’s program. This comprehensive degree offering is meticulously crafted to give students an in-depth understanding of strategic branding and advertising principles. Immerse yourself in courses that cover the intricacies of brand development, positioning, and effective advertising strategies. Additionally, our curriculum integrates a dedicated holistic focus on the Social Media Marketing Degree, equipping students with the skills to navigate and leverage the dynamic landscape of social media platforms for marketing success. Begin your educational journey with us, where the Bachelor’s in Branding and Advertising program seamlessly integrates cutting-edge insights and practical expertise in social media marketing, preparing you for a flourishing career in this dynamic field.

  • Communication & Investigation (Comprehensive Resume)
  • Organization Theory (Portfolio)
  • Experiential Learning (Autobiography)
  • Seminar Administrative Development (Book Summary)
  • Seminar Cultural Development (Practical Experience)
  • Seminar International Development (Publications)

Research Projects in Marketing Areas

Embark on a dynamic academic journey at AIU, where our commitment to excellence extends to empowering students through engaging research projects in our BA in Marketing program. Our curriculum is designed to foster hands-on experience and critical thinking skills, ensuring that students grasp theoretical concepts and apply them in real-world scenarios. Under the guidance of experienced faculty, students pursuing Marketing degrees delve into research projects that explore emerging trends, consumer behavior, and innovative marketing strategies to craft their success stories. This experiential learning approach not only enhances their analytical and problem-solving skills but also positions them as industry-ready professionals. At AIU, we believe that research projects are a cornerstone of a comprehensive marketing education, providing students with a practical understanding of the complexities and opportunities within the field.

  • MBM300 Thesis Proposal
  • MBM302 Bachelor Thesis (5,000 words)

Publication : AIU’s Bachelors in Marketing program empowers graduates to actively contribute to the global marketing discourse by sharing their professional journals. Whether exploring innovative marketing strategies or analyzing consumer behavior trends, our graduates play a pivotal role in shaping the future of marketing on a global scale. Join us at AIU, where the pursuit of knowledge extends beyond the classroom, empowering graduates to be influential contributors in the ever-evolving field of marketing.

Bachelors in Marketing Thesis Defense at AIU

As the culmination of their Bachelor’s in Marketing journey, students at AIU engage in a transformative thesis defense experience. This milestone event allows them to showcase their mastery of marketing concepts and demonstrate their in-depth understanding of the field. During the defense, students delve into their research, whether it’s unraveling the dynamics of social marketing or exploring the impact of social media on consumer behavior. The defense not only evaluates their analytical and presentation skills but also signifies their readiness to apply theoretical knowledge to real-world marketing challenges. At AIU, the thesis defense is a celebration of academic achievement and marks the transition of students into the realm of marketing professionals, armed with the expertise gained through their Bachelor degrees.

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Elevating the Student Experience: Bachelors in Marketing at AIU with Advanced AI Tools

Embarking on a Bachelors in Marketing journey at AIU is not just an educational experience; it’s a dynamic exploration enhanced by cutting-edge AI tools. Our commitment to providing a world-class student experience is exemplified by integrating innovative technologies like ChatGPT, DALL-E, MidJourney, PDF Assistant, and more. These tools enrich the learning environment, fostering interactive discussions, personalized assistance, and creative exploration. ChatGPT facilitates engaging and responsive virtual interactions, while DALL-E brings a new dimension to visual communication. MidJourney ensures seamless navigation through the academic landscape and PDF Assistant streamlines document management. At AIU, the fusion of advanced AI tools with a comprehensive curriculum creates a transformative student experience, preparing future marketing professionals for success in a tech-driven world.

Community & Social

Dive into a vibrant community and social experience as you pursue your Bachelors in Marketing at AIU. Despite the online nature of the program, AIU seamlessly connects students, alumni, and faculty through a plethora of innovative technologies. From symposiums and conferences to webinars, competitions, and the engaging MYAIU and AIULINK platforms, the AIU community thrives on collaborative tools that transcend traditional distance learning barriers. The Merlin Media Center offers access to a rich repository of over 105,000 academic contents, while the AIU Campus APP ensures you can stay connected and access resources on the go. At AIU, community and social engagement are not just encouraged but fostered through a robust support system, making our Bachelors in Marketing program not only academically enriching but socially dynamic.

Academic Resources

In pursuing a Bachelors in Marketing at AIU, students access a wealth of academic resources that enrich their learning journey. With a vast online library housing books and a plethora of peer-reviewed articles, journals, and publications, students have an expansive repository. The Curriculum Builder Tool, Merlin Media Center, and AIU Campus APP further enhance the academic experience, providing tools for streamlined navigation, collaborative content creation, and on-the-go access. These resources empower students to delve deeply into their studies, fostering a comprehensive understanding of marketing principles and ensuring a well-rounded educational experience.

Live Classes

Engage in real-time discussions led by expert faculty, where you’ll explore the latest marketing trends, case studies, and practical applications. Whether delving into strategic marketing planning or dissecting successful campaigns, these sessions bring your coursework to life and offer valuable insights that extend beyond the virtual classroom. At AIU, our commitment to interactive and engaging education ensures that each live class is an opportunity to enhance your understanding, interact with industry professionals, and thrive in the dynamic field of marketing.

AIU Live Classes Examples on Marketing: Marketing Strategies | Misleading Advertising | Leadership & Organizational Skills 

Special Projects, Research Publications, & Co-Authoring

At AIU’s Bachelors in Marketing program, students can engage in special projects, contribute to research publications, and even co-author work with faculty. This unique aspect of the program not only enriches academic learning but also allows students to actively participate in creating and disseminating knowledge in the dynamic marketing field. Through collaborative initiatives and hands-on projects, students can showcase their skills, gain real-world experience, and make meaningful contributions to the ongoing discourse within the marketing industry. AIU’s commitment to fostering a culture of active involvement and collaboration ensures that students graduate with theoretical knowledge and practical expertise that sets them apart in the competitive marketing landscape.

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Career Center for Bachelors in Marketing

With a wealth of information on industry trends, job market insights, and career development strategies, the Career Center equips students with the knowledge to make informed decisions about their future. Tailored workshops, resume-building tools, and mock interviews are available to refine essential skills, ensuring students are well-prepared for the competitive marketing landscape. Through personalized guidance from career advisors, students can explore internship opportunities, connect with industry professionals, and build a robust professional network. The AIU Career Center is not just a service; it’s a dynamic partner in shaping successful marketing careers.

Job Description

Embark on a dynamic career journey with a Bachelors in Marketing from AIU. Our program offers a robust curriculum and hands-on experiences, preparing graduates for diverse roles in brand management, digital marketing, market research, and more. Explore the myriad possibilities in the ever-evolving field of marketing.

  1. Marketing Coordinator
  2. Digital Marketing Specialist
  3. Brand Manager
  4. Market Research Analyst
  5. Public Relations Specialist
  6. Social Media Manager
  7. Advertising Account Executive
  8. Sales Representative
  9. Event Planner
  10. Content Marketing Specialist

Tools for Bachelors in Marketing Professionals

AIU’s Bachelors in Marketing program provides a comprehensive foundation for aspiring marketing professionals. With a focus on practical skills and industry relevance, graduates are well-equipped for various marketing roles. Explore a range of tools during your academic journey to enhance your understanding and application of marketing strategies.

  1. Google Analytics
  2. Hootsuite (Social Media Management)
  3. SEMrush (SEO and Content Marketing)
  1. Canva (Graphic Design)
  2. SurveyMonkey (Market Research)
  3. HubSpot (Marketing Automation)
  4. Tableau (Data Visualization)
  5. Mailchimp (Email Marketing)
  6. Adobe Creative Cloud
  7. Microsoft Excel (Data Analysis)
  8. ChatGPT ( Included in AIU’s virtual campus)
  9. Dall-E (Included in AIU’s virtual campus)

Associations for Bachelors in Marketing Professionals

AIU’s Bachelors in Marketing program provides a solid academic foundation and encourages students to connect with professional associations in the marketing realm. These associations offer invaluable networking opportunities, industry insights, and a platform to stay updated on the latest trends. Engage with these organizations to complement your academic journey and establish connections that can shape your future in marketing.


Key Marketing Associations:

  1. American Marketing Association (AMA)
  2. Digital Marketing Association (DMA)
  3. Content Marketing Institute (CMI)
  4. Social Media Marketing Society
  5. Public Relations Society of America (PRSA)
  6. Direct Marketing Association (DMA)
  7. Internet Marketing Association (IMA)
  8. Association of National Advertisers (ANA)
  9. Business Marketing Association (BMA)
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Bachelors in Marketing Requirements

To embark on the journey toward earning a Bachelors in Marketing at AIU, prospective students are required to meet specific admission criteria. Eligibility includes holding a High School Diploma, GED.. This foundational educational background ensures that students entering the program possess the necessary academic prerequisites to excel in the Bachelors in Marketing curriculum. At AIU, we prioritize diversity and welcome applicants with varied educational backgrounds, providing an inclusive platform for aspiring marketing professionals to thrive and succeed in their academic pursuits.

How Can You Apply?

  1. Explore the Bachelors in Marketing program details on the AIU website.
  2. Complete the online application form with accurate details.
  3. Attach a comprehensive resume highlighting your educational and professional background.
  4. Submit your application through the designated online portal.
  5. Expect personalized support from our academic advisors, who guide you through the application process and prepare you for your educational journey at AIU.

Financial Support & Scholarships

At AIU, we understand the significance of financial support in pursuing higher education, and we are pleased to offer a range of financial scholarships for students enrolled in the Bachelors in Marketing program. Our commitment to accessibility and affordability is reflected in the opportunity for students to explore and apply for scholarships tailored to their unique qualifications. Through our user-friendly platform, students can enter their details, allowing them to discover the various scholarships they are eligible for. This inclusive approach aims to empower aspiring marketing professionals by providing avenues for financial assistance, ensuring that qualified individuals can pursue their academic goals with the support they deserve at AIU.

What’s the Cost Per Year for Pursuing Bachelors in Marketing at AIU?

AIU’s Bachelors in Marketing program offers flexibility in tuition fees, allowing students to pay in convenient monthly installments. This approach ensures accessibility to quality education, accommodating diverse financial situations, and providing a supportive learning environment.


What key skills and knowledge are gained in a marketing degree program?

A marketing degree program equips students with key skills and knowledge, including strategic marketing planning, consumer behavior analysis, digital marketing proficiency, brand management, market research techniques, effective communication, and the ability to develop and implement innovative marketing strategies. Additionally, students gain insights into data analytics, project management, and critical thinking, preparing them for success in the dynamic and competitive marketing field.

How long does it take to complete a Bachelor's in Marketing program?

The duration to complete a Bachelor’s in Marketing program typically ranges from three to four years, depending on the specific program structure and whether students pursue the degree full-time or part-time.

Is it possible to specialize in a specific marketing area within the program?

Yes, AIU’s Bachelor’s in Marketing programs offer the opportunity for students to specialize in specific areas such as digital marketing, brand management, advertising, market research, or whatever topic suits their interests. It allows them to tailor their education to align with their career interests and goals.

Is it possible to pursue a Bachelor's in Marketing online?

Yes, AIU offers Bachelor’s in Marketing online.

Are there opportunities for internships or practical experience during the program?

Yes, AIU’s Bachelor’s in Marketing program provides opportunities for internships or practical experience, allowing students to apply theoretical knowledge in real-world settings and gain valuable hands-on skills.