Bachelors in Business Administration

Bachelors in Business Administration

School of Business & Economics

Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University

The Bachelors in Business Administration (BBA) program at AIU, offered via online/distance learning, stands out with its meticulous structure to provide students with a comprehensive understanding of business principles and practices. BBA stands for Bachelor of Business Administration, and our BBA program is rooted in andragogy, seamlessly blending diverse topics covering critical aspects of business, including finance, marketing, management, and entrepreneurship.

What makes AIU’s BBA program unique is our commitment to Academic Freedom. This distinctive feature sets us apart from the multitude of programs offered by other universities. AIU’s Academic Freedom empowers students to discover purpose and meaning in their academic pursuits. It goes beyond traditional education, motivating students to acquire knowledge and explore how they can positively impact their family, community, company, country, and the world sustainably.

The Bachelor’s in Business Administration program is designed at AIU to equip students with the requisite skills and knowledge to thrive in dynamic and competitive business environments. Throughout the program, the incorporation of AIU’s Academic Freedom encourages students to find their unique path, fostering a sense of purpose that transcends traditional education and inspires them to contribute meaningfully to a better and more sustainable world.

By prioritizing experiential learning, delving into case studies, and emphasizing real-world applications, the program ensures that graduates emerge well-prepared to tackle the challenges of the professional realm. With a commitment to fostering critical thinking and leadership skills, AIU’s Bachelor of Business Administration goes beyond traditional business education, offering a holistic approach to shaping successful and versatile business professionals. AIU’s BBA program is equivalent to a Bachelor of Science in Business Administration, allowing students to delve deeper into the analytical and scientific aspects of the business field. The programs at AIU aim to empower students with a unique and unrepeatable foundation for a rewarding career in the ever-evolving global business landscape.

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What is the Curriculum Like for a BBA Program?

Core Courses and Topics in Business Administration

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list, as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? Check here: Course and Curriculum

In this program’s second phase, our students can craft their Bachelor of Business Administration or BBA course for business management per their interests as we believe in following open and inclusive education at AIU. Our students learn what they find beneficial for their careers and for giving back to the community, not what we think is essential.  

Throughout the program, students take courses covering critical aspects of business administration. The Bachelor of Business Administration course is tailored to provide a solid foundation in business principles, strategic decision-making, and leadership. The Business Administration degree guarantees a holistic education, arming graduates with the confidence and competence to adeptly navigate the intricacies of the contemporary business landscape. Registering for the Bachelor of Business Administration course at AIU helps individuals follow a bright career in business management.


  • Human Resource Management
  • Data Analytics in Business
  • Sustainable Business Practices
  • E-commerce Management
  • Digital Marketing
  • Entrepreneurship and Innovation
  • International Business Management
  • Management Information Systems
  • Marketing
  • Project Management
  • Sport Management
  • Accounting
  • Advertising
  • Banking and Finance
  • Business Administration
  • Business Communication
  • Business Management
  • Economics
  • Finance
  • Health Care Administration


  • Agribusiness
  • Economic Development
  • Entrepreneurship
  • Operations Management
  • Strategic Management

Orientation Courses

As an integral component of AIU’s BBA program, students embark on immersive orientation courses designed to lay a robust foundation for a comprehensive Bachelor of Business Administration overview. These introductory programs within our BBA curriculum cover essential facets of finance, marketing, and management, strategically positioning students for a well-rounded business education.

These orientation courses at AIU go beyond traditional program expectations; they serve as a vital starting point, delving into each student’s unique journey. The objective is to meticulously review individual accomplishments, chart future aspirations, and consider the skills, abilities, and knowledge necessary to achieve these goals. This process of self-discovery and growth is critical in preparing students to evolve into a “University of One” mindset, empowering them to fully embrace and benefit from the Academic Freedom that our program offers.

The Bachelor of Business Administration course at AIU marks its commencement with these rewarding orientation courses—the first of the three core phases within the program. They set the stage for academic exploration, encouraging students to navigate their educational path with purpose and resilience, laying the groundwork for a transformative experience at AIU.

  • Communication & Investigation ( Comprehensive Resume)
  • Organization Theory (Portfolio)
  • Experiential Learning ( Autobiography)
  • Academic Evaluation (Questionnaire)
  • Fundamental Knowledge (Integration Chart)
  • Fundamental Principles I (Philosophy of Education)
  • Professional Evaluation (Self Evaluation Matrix)
  • Development of Graduate Study (Guarantee of an Academic Degree)

Research Projects in Business Areas

AIU’s Bachelor in Business Administration program features impactful research projects, offering students a practical application of theoretical knowledge to real-world business scenarios. These projects, spanning market trends and strategic management, foster critical thinking and analytical skills. Emphasizing innovation, these hands-on experiences prepare students for the dynamic business landscape, providing valuable insights and skills for their future careers.

  • MBM300 Thesis Proposal
  • MBM302 Bachelor Thesis (5,000 words)

Publication: BBA graduates are encouraged to share their research through online platforms or professional journals globally. This practice enhances the visibility of their insights in business leadership and management studies, contributing to the broader academic and professional discourse.

Thesis Defense: Navigating the Path to Excellence in BBA at AIU

Embark on a journey of academic prowess and strategic insight with the third phase of our program – the thesis defense for the Bachelor of Business Administration (BBA) program at AIU. This proposal marks a crucial juncture in the academic endeavors of our students as they present their research intentions and scholarly objectives. Designed to be a meticulous exploration of business acumen, this proposal is the blueprint for the comprehensive study. Through a structured presentation, candidates will articulate their chosen methodologies, anticipated findings, and the broader implications of their research within the business landscape. The proposal defense, conducted before a panel of esteemed AIU faculty members, is an opportunity for students to showcase their understanding of business concepts and the originality of their proposed research.

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Transformative Journey: Elevating Student Experience in Business Administration at AIU

Embark on a dynamic learning journey with AIU’s Bachelors in Business Administration program. Immerse yourself in a student-centric experience where strategic management, marketing management, and financial management converge seamlessly. Our focused curriculum, expert faculty, and collaborative environment ensure a holistic education, preparing you for success in the ever-evolving business landscape.

Enhancing this experience is the AIU Virtual Campus, equipped with 25 cutting-edge AI tools and features to facilitate student learning. We incorporate leading Artificial Intelligence tools such as ChatGPT, Dall-E, and MidJoruney, alongside practical tools like PDF Executive Assistant and AI Slide Generator. We continually add new AI tools to stay at the forefront of emerging trends, ensuring students become fluent in this dynamic field and benefit from the productivity boost these tools bring. Explore, engage, and excel with AIU’s unparalleled student experience in business administration.

Community & Social

At AIU, pursuing a Bachelors in Business Administration doesn’t mean navigating your academic journey alone. Despite the online format, our vibrant community thrives through virtual connections facilitated by the Virtual Campus, AIULink, and other cutting-edge technologies. Engage with fellow students, alumni, and faculty through symposiums, webinars, and conferences. AIULink, our dedicated social platform, lets you connect based on location, major, and research areas, fostering a sense of camaraderie. The AIU experience extends beyond academics, with access to a wealth of resources, including the Merlin Media Center and a vast online library, making our BBA program a top choice for professionals seeking a collaborative and enriching educational environment.

Academic Resources

AIU’s virtual campus goes beyond an online platform; it is a gateway to a dynamic educational adventure for Bachelor in Business Administration students, providing a profoundly enriching and comprehensive learning experience. With many unique tools, including a groundbreaking Virtual Reality 3D immersive experience, our platform is designed to cultivate development, growth, and inspiration for each student. The surge in quality learning sources beyond traditional classrooms is remarkable in today’s educational landscape. Our BBA program embraces this shift, recognizing that expertise is no longer confined to academia. 

Through microlearning, we harness the power of concise, 15-minute intervals to deliver substantial knowledge transfer, equivalent to hours of conventional lectures. This innovative, simplified, yet profoundly impactful approach ensures that our Business Administration students receive practical, relevant insights that resonate in the rapidly evolving business world. At AIU, we leverage cutting-edge tools and educational paradigms to empower our BBA students to thrive in the dynamic business management landscape.

Live Classes

Immerse yourself in a dynamic learning experience with AIU’s Bachelors in Business Administration program, where students enjoy two live classes every day. These live sessions, facilitated by expert instructors, provide real-time engagement, fostering interactive discussions and immediate clarification of concepts. Tailored to accommodate diverse schedules, these daily live classes and an archive of 100s of classes ensure that BBA students receive personalized attention and stay connected with the vibrant academic community. With this interactive approach, AIU goes beyond traditional online education, offering aspiring business professionals a dynamic and responsive learning environment.

AIU Live Classes Examples on Business Administration: The Real Business Cycle | Financial Planning for Small Businesses | Self-Leadership in Business 

Special Projects, Research Publications, & Co-Authoring

AIU’s Bachelor in Business Administration program is distinguished by the inclusion of special projects, research opportunities, publications, and co-authoring experiences, all of which elevate the academic journey for students. Our special projects uniquely integrate theoretical knowledge with practical application, offering hands-on opportunities to tackle real-world business challenges. Engaging in these initiatives sharpens problem-solving skills and fosters innovation, providing students with valuable insights beyond traditional coursework.

In addition to special projects, students can delve into integrated research, contributing to publications and co-authoring endeavors. This multifaceted approach ensures that BBA students gain theoretical understanding and actively contribute to the body of knowledge in their field. As integral components of the program, these experiences play a pivotal role in developing well-rounded business professionals who are prepared to excel in the dynamic global business landscape and contribute significantly to its ongoing evolution.

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Career Center for Bachelor of Business Administration

The Career Center at AIU’s Bachelors in Business Administration program is a pivotal resource dedicated to shaping the professional success of our students. Providing insightful information, the Career Center assists BBA graduates in navigating the competitive job market and launching rewarding careers. By exploring our career center, you will achieve your goal of establishing yourself as an expert in Business Administration effortlessly. The Career Center at AIU empowers Bachelors in Business Administration students to confidently embark on their professional journeys, equipped with the knowledge and tools to thrive in their chosen fields.

Job Description

The Bachelors in Business Administration program at AIU prepares students for diverse and dynamic career paths. Graduates possess a solid foundation in business principles, strategic thinking, and leadership skills that help them craft unique success stories. Whether pursuing roles in finance, marketing, management, or entrepreneurship, BBA graduates are well-equipped to navigate the complexities of the professional world. Here are some sample job descriptions that align with the skills acquired through the program:

  1. Business Analyst
  2. Marketing Coordinator
  3. Digital Marketing Specialist
  4. Supply Chain Manager
  5. Financial Analyst
  6. Operations Manager
  7. Human Resources Specialist
  8. Entrepreneur/Small Business Owner
  9. Sales Representative
  10. Business Consultant
  11. Project Manager
  12. Market Research Analyst

Tools for Bachelors in Business Administration Professionals

The field of Business Administration demands a diverse skill set, and professionals in this dynamic field rely on an array of tools to enhance efficiency and productivity. Whether engaged in strategic planning, financial analysis, marketing campaigns, or general business operations, having the right tools is integral to success. Here is a curated list of essential tools tailored for Bachelor in Business Administration professionals, helping them navigate the complexities of the business world.

Associations for Bachelors in Business Administration

A Bachelor’s in Business Administration (BBA) equips individuals with a versatile foundation in business principles, management, finance, marketing, and entrepreneurship. Graduates of BBA programs often seek to enhance their professional networks, stay updated on industry trends, and access valuable resources to advance their careers. Joining relevant professional associations is a strategic move to achieve these goals.

  1. American Management Association (AMA)
  2. Association for Business Process Management Professionals (ABPMP)
  3. National Association of Women Business Owners (NAWBO)
  4. Entrepreneurs’ Organization (EO)
  5. National Black MBA Association (NBMBAA)
  6. National Society of Hispanic MBAs (NSHMBA)
  7. Institute of Management Accountants (IMA)
  8. American Marketing Association (AMA)
  9. National Association for Business Economics (NABE)
  10. National Retail Federation (NRF)
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Bachelors in Business Administration Requirements

For admission to the Bachelor’s in Business Administration program at AIU, prospective students must hold a High School Diploma, GED, or an equivalent qualification from a recognized school. Meeting this educational requirement is essential for eligibility and marks the starting point for applicants to pursue their business administration studies at AIU. Ensuring a recognized educational foundation is emphasized to guarantee that incoming students possess the essential knowledge and skills for excelling in the BBA curriculum at AIU.

How Can You Apply?

  1. Initiate the application process by accessing the dedicated Application Portal for the Bachelors in Business Administration program at AIU.
  2. Provide comprehensive personal and educational details, ensuring accuracy and completeness in the submission. This step is crucial for the admissions team to assess your suitability for the program.
  3. Enhance your application by attaching a current CV, showcasing your academic achievements, relevant experiences, and any additional qualifications highlighting your preparedness for the Bachelors in Business Administration at AIU.
  4. Finalize the application process by submitting it successfully through the portal. This marks the completion of your application for the BBA program at AIU, setting the stage for consideration by the admissions committee.

Financial Support & Scholarships

AIU provides financial scholarships for students pursuing a Bachelor’s in Business Administration (BBA) to support their educational endeavors. These scholarships recognize outstanding academic achievements, leadership qualities, and notable accomplishments. Prospective BBA students are encouraged to explore and apply for these opportunities, which can help alleviate the financial burden associated with their education. 

What’s the Cost Per Year for Pursuing Bachelors in Business Administration at AIU?

Embark on a dynamic educational journey with the Bachelor’s in Business Administration program at Atlantic International University (AIU). Our commitment to excellence and affordability ensures that pursuing this degree is both enriching and accessible. Recognizing the diverse financial scenarios of our students, we provide flexible monthly installment plans. Join AIU in shaping your business expertise with a program that blends quality education and financial flexibility.


What are the primary perks of pursuing a BBA degree?

The key benefits of pursuing a BBA degree are:

  1. Versatility: A BBA degree provides a versatile foundation in business, offering a broad skill set applicable across various industries.
  2. Career Opportunities: Graduates enjoy diverse career paths, from management and marketing to entrepreneurship and finance.
  3. Foundational Knowledge: Gain essential business knowledge in areas like finance, marketing, and management, laying the groundwork for a successful career.
  4. Entrepreneurial Skills: Develop a strong entrepreneurial mindset and skills that are valuable for starting and managing businesses.

What’s the Entire Duration of a BBA degree?

Typically, a Bachelor’s in Business Administration (BBA) degree takes approximately four years to complete, assuming a standard full-time academic schedule.

Can I specialize in a specific area of business within the BBA program?

Yes, of course. AIU offers you the flexibility to choose and craft your BBA program according to your interests.

Is it possible to pursue internships or gain practical experience during the BBA program?

Yes, pursuing internships and gaining practical experience is often encouraged and possible during a BBA program. AIU facilitates internships to provide students with real-world exposure to the business environment.

How does a BBA differ from a Bachelor's in Economics or Finance?

The BBA program covers diverse business disciplines—management, marketing, and entrepreneurship—ensuring students gain a comprehensive understanding of the multifaceted business landscape. In contrast, a Bachelor’s in Economics emphasizes economic theory and policy analysis, while a Bachelor’s in Finance specifically concentrates on financial management and investment strategies.