Bachelors in Communications
School of Social and Human Studies
Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University
Atlantic International University (AIU) presents an exceptional opportunity to students who wish to pursue the Bachelor’s in Communication via an online program. AIU is a globally recognized institution, which has a very different model of higher education and its online program offers a global platform for students who aspire to study communication from anywhere in the world.
One of the important aspects of AIU’s Bachelor’s in Communication online program is the possibility for interdisciplinary learning. This designed program gives students a wider breadth of communication knowledge and theories plus the application to real society, media studies, public relations and digital communication. It is a holistic program which provides great knowledge and skills for current job markets. Graduating students from this program have a rich suite of employable and transferable skills.
AIU learning experience is uniquely flexible and student-centred positioning students through their journeys autonomously while making choices in the context of their work, family and overall life. Providing the opportunity to study at their convenience afforded by the online delivery model assists busy people to prioritize study once they are set up with the support of AIU professors and advisors.
The university has a strong commitment to a global learning experience in a multicultural and diverse learning and teaching context, so students are continuously adding an experience dimension to their education, which is an advantage looking toward a future of work in a wide range of careers pre, during and post-study, including journalism, media, marketing, public relations, internal big business corporate communications and so much more.
In conclusion, Atlantic International University’s program of online study in Bachelor’s of Communication is a comprehensive subject area that has a structure which affords flexibility while studying to enter employment and/or find new learning pathways in this fast-changing field of work.
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Courses and Topics in Bachelors in Communication
Important: Here’s an illustrative glimpse into potential study topics and areas you might explore throughout your academic journey. Please note, this is not an exhaustive or mandatory list, as AIU’s programs prioritize personalized learning paths over standardized curriculum. This example serves as a reference to showcase the breadth of possibilities. If you’re curious about the unique curriculum structure at AIU, would you like to delve deeper into understanding its design?
The online Bachelor’s in Communication program at AIU includes a variety of courses and topics that engaging students in the design of a solid foundational program.Students have the opportunity to study courses like Communication Theory, Mass Media and Society, Intercultural Communication, and Digital Media Production while covering important aspects of communication and media studies to explore the shifting digital landscape.
The program also covers Public Relations, Advertising, and Crisis Communication, allowing students to see how these areas are defined and what they actually involve. Along with working on real projects in the areas of Campaign Design and Presentation Planning, the students complete internships that push them to get hands-on experience, leaving them well-prepared for a range of careers in communication.
Orientation Courses
AIU’s in Communication program, online, incorporates orientation courses – important for helping students build an academic foundation and begin to imagine their learning process before they even take their first course. Orientation courses provide an important aspect of student transition to online learning and about the program structure.
The first orientation course “Introduction to Online Learning” simply lets students understand how the virtual classroom works, learn about navigating the learning management system, and how to communicate effectively online. All very basic information, but it is important for students to be comfortable with the digital tools and the digitally supportive environment before getting into the course work.
Another orientation course “Program Overview and Expectations” is beneficial for students to create a big picture of the curriculum in the Bachelor’s in Communication program. This course explains the course requirements for the communication program, as well as academic expectations for the program specifications, as mentioned.
Additionally, AIU offers Time Management and Study Skills for important online learning supportive skills including time management, research skills, and study strategies.
These orientation courses serve as valuable orientation opportunities during the process of completing the Bachelor’s in Communication program at AIU and help students become ready to embark on their academic journey online.
- Communication & Investigation (Comprehensive Resume)
- Organization Theory (Portfolio)
- Experiential Learning (Autobiography)
- Academic Evaluation (Questionnaire)
- Fundament of Knowledge (Integration Chart)
- Fundamental Principles I (Philosophy of Education)
- Professional Evaluation (Self Evaluation Matrix)
- Development of Graduate Study (Guarantee of an Academic Degree)
Research Projects in Bachelors in Communication
Communication studies at AIU prioritize the research project experience for students and it provides the opportunity for students to examine and contribute to the field of communication.
Students can work on research projects whether individually or as a part of a research team to pursue an area that interests them for commercial or practical reasons. These areas might involve researching or reporting findings into a topic of media effects, interpersonal communication, or monitoring trends in digital media.
Within the Communication program students, with the support of faculty experienced in research skills, would critically engage in each stage of the research process; framing research questions, issues, and/or problems; collecting and analyzing data; and articulating findings in an effective way. This process not only develops practical or commercial skills like critical thinking, during the research process the students would be developing skills as researchers/critical inquiry thinkers preparing them for their academic and/or professional changes in communication.
- MBM300 Thesis Proposal
- MBM302 Bachelor Thesis (5,000 words)
Publication: At AIU, we believe publishing our cutting-edge research is essential. While we strive for academic excellence at AIU, we also believe we must provide outlets to publish research results. Communication is a dynamic field. Hence, we want to prepare student researchers to publish their unique findings and, thus, make meaningful contributions to the academic conversation. Making the efforts of students researching into consideration for publication helps legitimize logical relevance for students conducting scholarly behaviours and enables long-lasting scholarly opportunities for future Communication researchers.
Building this connection between research activity/the publication of that research activity empowers our goal to cultivate the next generation of creative and innovative communication professionals. Therefore, focusing on the publication of scholarly student projects indicates our continued dedication to the development of a future generation of creative and informed communication professionals.
Dissertation & Thesis Defense
In this apex of the Bachelor’s in Communication cycle at AIU, students are afforded a singular opportunity to illustrate their depth of understanding and imagination through a lengthy thesis proposal. This important moment marks the end of their time in their education journey where they provide a presentation on the research areas they wish to explore in the future as they take their first steps toward a working career.
The thesis defense represents the essential aspect of the student presentation of the program, where, along with other areas of assessment, they can showcase their thinking and research skills, logical reasoning, and engagement in actively applying the knowledge and understanding that they have accumulated through successful completion of the program in Communication studies. The thesis defense also represents a moment to highlight the expertise and starting points students can utilize in order to contribute to the field after completing their studies at AIU.
Transformational Experience of Bachelor’s Degree Student at AIU
The online Bachelor of Communication program at AIU is a transformational journey of learning encompassing extensive knowledge and practical skills. Throughout this transformational journey, students develop their understanding of communication and the role it plays in our world.
Starting out in the program with a set of introductory classes focused on the basics of Communication Theory, Media Studies, and Interpersonal Communication; students begin their transformation. These three foundational classes emphasize the foundational concepts of communication.
As students progress through the program, they have the opportunity to focus on interests, such as Public Relations, Advertising, and Digital Media Production. Bridging the gap between theory and practice offers opportunities to work on projects and apply their learning broadly to their careers.
The transformational nature of AIU’s communication education transcends traditional academic learning; students also establish highly transferable soft skills such as critical thinking, communicative competence, and agility. In addition, students engage with their peers who come from an international and culturally diverse student body, adding a rich layer of global awareness and perspective to their learning journey.
By the end of their journey, graduates will not only emerge from their degree program with a qualification, but also with an entirely new perspective on the role of effective communication in our digital world today. They will be equipped for success in many communication-related job roles, making a positive contribution to their chosen field that will leave a mark on the lives of many.
Community & Social
The online program offers an energetic learning community that uses interactive tools and technologies to facilitate a learning community that is personal and supportive.Some examples of platforms include the Virtual Campus, Mobile APP, MYAIU, AIULink, and AIUTV where members of the AIU family (faculty, students and graduates) collate their minds creating a network of minds. Where symposiums, webinars, think tanks and conferences will connect the members of the AIU family in our community while learning both academically and socially.
By accessing the Merlin Media Center at AIU you will discover tremendous academic resources for learning just as engaging with AIULink takes you and continues the connection of the AIU family. The AIU Virtual Campus, APP for Android and iOS, combines ease of access to programs, tools and academic resources. They facilitate sharing personal life stories and experiences, fostering all aspects of your development as you help make the world a better place, when putting the AIU experience into context, is like Nothing Else.
Academic Resources
At Atlantic International University, the Virtual Campus, is an innovative hub that holds more than 25 different tools to support and empower students throughout their learning journey. Our newest edition is the Virtual Reality 3D immersive experience that will not only connect members of the community but also encourage growth, inspiration and motivation for the unique student population we are proud to call AIU.
Also, AIU has the leading Artificial intelligence (AI) tools (such as ChatGPT, Dall-E, and Midjoruney, PDF Executive Assistance, Slide Generator Slide Generator plus others) and we will continue to develop and add in new AI tools for our students to be fluent in this emergent trend and the productivity boost they bring.
In our extensive online library of 260,000 books and 30 million peer-reviewed articles, including 105,000 resources co-curated by AIU to provide an unparalleled academic experience focused on contributing to the growth, development and successful lives of our students.
Virtual Campus
Complete assignments online or offline at your convenience with 24/7 access to distance learning through AIU’s Virtual Campus. Step by Step guides including videos, tutorials, live webinars and examples for each course. All materials can be access on all web browsers as well as via AIU's Mobile App which brings all the features of the Virtual Camus to your Mobile Device.
My AIU Elements
MyAIU’s primary goal is to go beyond Academics, it looks to guide students through 11 elements that are key to living life optimally in all aspects. By identifying and reflecting on these key areas, an opportunity arises to holistically address them, through positive change, habits, reinforcement and tools to keep students on their chosen path.
AIU TV & Radio
The students have the opportunity to produce, edit and host their own show reaching a worldwide audience, the AIU community and giving notice of their expertise/passion in the subject. AIUTV & AIU Radio allow students to explore new ways to communicate, develop a platform and form potential collaboration with likeminded individuals.
AIU Campus Mundi
AIU Campus Mundi is a monthly magazine that gathers the most notable news and information about the university and its members in one convenient place. The magazine allows our community to be well informed, involved and keep in tough regardless of their geographic location. AIU Campus Mundi publishes, news, research, events, awards, academic achievements.
Graduation Ceremony
Each year AIU organizes graduation ceremonies where the students can assist and share their experiences with fellow students and academic members Participation in the ceremony is optional, the day’s events include conferences, research presentations, group meetings, networking, lunch and formal dinner.
Symposiums & Webinars
At AIU, symposiums are important hubs of knowledge and innovation, and form an active context of Bachelor in Communication. They serve as foundational elements of an institution committed to engaging leading-edge research, facilitating engaging conversations, and contributing to meaningful discussions. Participants in these symposiums gain important perspectives and possibilities.
Live Classes
AIU employs a new method of virtual learning, offering live sessions twice a day. Live classes are also available from the archive, which is home to 100 + classes that can be mixed and matched to create a student’s individualized educational journey. Live sessions are taught by experienced college faculty and industry experts that allow for real time discussion, Q&A and problem solving, increasing your understanding about community and public health.
With live classes, you will be adding to your expertise and preparing to create policies and develop your skills in hospitality. AIU’s live classes have engaging discussions, latest trends in the industry, and personalized feedback from instructors as you work your way through your study of Communications.
As students engage in the communication program, they go through a transformative journey in the ways they understand communication and what it means to society.
In the initial part of the journey, students will find themselves exploring their foundational journey as they take courses in Communication Theory, Media Studies and Interpersonal Communication, start to be familiar with resources that will help substantiate their understanding in the upcoming classes. As students Move through the program, they search further specialized areas including Public Relations, Advertising, and Digital Media Production. Practical application of skills through projects and practical experience prepares students for a variety of career paths!
Special Projects, Research, Publications, and Co-Authoring
AIU’s Bachelors in Communication supports and promotes an active scholarship of teaching and learning that includes hands-on special project, research, and publication engagement. Students are free to explore special projects with real-world outcomes.
They engage in sponsored research and are informed of cutting-edge innovation. The program actively promotes students co-authoring publications as a way to contribute to scholarly conversation and building healthy portfolios.
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Career Center for Bachelors in Communication
At AIU, we take seriously our charge to provide students with the tools and guidance for a successful future in communications, and we have our own Career Center dedicated to providing services specifically for our students in the Bachelor’s in Communication program.
Many things fall under the definition of valuable services provided through at AIU Career Center, including; career counseling, resumes, interview prep, job searching and many more. In addition to many things listed above, students have resources available to help explore possible career directions specific to communications and develop a plan to pursue their stretch career goals.
The Career Center also connects students to industry professionals in addition to providing opportunities for networking and positions for internships. This type of innovative support helps AIU Bachelor’s in Communication program graduates get their careers started off right, with a clear direction, and a competitive advantage in the communications job market.
Job Description
Once a Bachelor’s in Communication has been conferred from Atlantic International University, graduates will find career opportunities available in many areas. This program will prepare graduates for many professions and jobs. Some of the more common titles to consider for Bachelor’s in Communication graduates include: Public Relations Specialist. This position will be in charge of the public image of the organization including a public relations element such as a press release, organizing media events, and keeping a relationship with the media.
Another career option may include being a Social Media Manager. They will assume responsibility from an employer to develop and implement a brands social media strategy to increase audience engagement to ultimately direct the audience to the companies website.
Finally, based on interest and/or skills, graduates can also choose to work as a Corporate Communication Specialist, Marketing Coordinator, or Content Writer. The versatility and flexibility of a Bachelor’s in Communication will be an asset to graduates looking for work opportunities in the labour market.
Employment Opportunities for Bachelors in Communication
- Public Relations Specialist: Public relations specialists are responsible for managing an organization’s public image. They craft press releases, organize media events, and maintain positive relationships with the media to ensure a positive public perception.
- Social Media Manager: In today’s digital age, organizations rely heavily on social media. Social media managers create and execute strategies to enhance an organization’s online presence, engage with audiences, and manage online communities.
- Content Writer/Editor: Content writers and editors create and edit written content for various platforms, including websites, blogs, newsletters, and marketing materials. They ensure that content is clear, engaging, and aligned with the organization’s goals.
- Marketing Coordinator: Marketing coordinators assist in the development and implementation of marketing campaigns. They collaborate with teams to plan and execute marketing strategies, which may include advertising, email marketing, and events.
- Corporate Communication Specialist: Corporate communication specialists manage internal and external communication for organizations. They may be responsible for employee communication, crisis management, and maintaining a consistent corporate identity.
- Media Planner/Buyer: Media planners and buyers work in advertising agencies or marketing departments to strategize and purchase advertising space in various media outlets, such as TV, radio, print, and digital platforms.
- Event Planner: Event planners organize and coordinate events, conferences, and meetings for organizations. Effective communication skills are crucial in this role to ensure successful event execution.
- Journalist/Reporter: Graduates with a passion for journalism can work as reporters, correspondents, or broadcast journalists, covering news and events for newspapers, magazines, TV, radio, or online media outlets.
- Market Research Analyst: Market research analysts gather and analyze data to help organizations make informed business decisions. They conduct surveys, collect data, and interpret market trends to provide valuable insights.
- Political Campaign Manager: In the political arena, communication graduates can work as campaign managers, overseeing communication strategies, public appearances, and messaging for political candidates.
- Human Resources Specialist: HR specialists with a communication background excel in roles that involve employee relations, conflict resolution, and communication training within organizations.
- Public Affairs Specialist: Public affairs specialists work in government agencies, non-profits, or advocacy groups to communicate policy initiatives, engage with the public, and promote public awareness on specific issues.
- Digital Marketing Specialist: These professionals focus on online marketing strategies, including SEO, SEM, email marketing, and content marketing, to promote products and services in the digital space.
- Freelance Writer/Consultant: Some communication graduates opt for freelance work, offering writing, consulting, or communication services to multiple clients and industries.
The field of communication is dynamic and ever-evolving, providing a wide array of career options. Graduates with a Bachelor’s in Communication possess strong communication skills, adaptability, and versatility, making them valuable assets in various industries and roles.
Tools for Professionals with Bachelors in Communication
These tools cover a wide range of tasks and functions that communication professionals frequently encounter in their roles, from content creation to project management and data analysis.
Associations for Professionals with Bachelors in Communication
These associations provide networking opportunities, resources, and support for communication professionals.
Public Relations Society of America (PRSA): PRSA is a leading organization for public relations and communication professionals. It offers networking events, educational resources, and advocacy for the industry.
Website: PRSA
International Association of Business Communicators (IABC): IABC is a global network for communication professionals. It provides access to communication resources, professional development, and a supportive community.
Website: IABC
American Marketing Association (AMA): AMA is a hub for marketing and communication professionals. It offers access to marketing research, events, and educational resources.
Website: AMA
Association for Education in Journalism and Mass Communication (AEJMC): AEJMC is dedicated to journalism and mass communication education and research. It provides opportunities for educators and scholars.
Website: AEJMC
National Communication Association (NCA): NCA is a leading organization for communication scholars and practitioners. It offers resources, conferences, and publications for communication professionals.
Website: NCA
Association for Women in Communications (AWC): AWC focuses on the advancement of women in communication fields. It offers networking, mentorship, and professional development opportunities.
Website: AWC
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Requirements for Bachelors in Communication
To pursue a Bachelor’s in Communication at AIU, prospective students need to meet certain requirements to ensure eligibility for the program. The specific requirements may vary, but generally include:
- Educational Background: Applicants typically need a high school diploma or equivalent qualification to be considered for admission. Some programs may require a minimum GPA or standardized test score.
- Application Form: Students must complete an application form provided by AIU, which can usually be submitted online through the university’s website.
- Transcripts: Applicants must provide official transcripts from their previous educational institutions to demonstrate their academic history and qualifications.
- English Language Proficiency: For international students or non-native English speakers, proof of English language proficiency through standardized tests like TOEFL or IELTS may be required.
- Letters of Recommendation: Some programs may request letters of recommendation from teachers, employers, or other individuals who can attest to the applicant’s qualifications and character.
- Personal Statement: A personal statement or essay may be required, outlining the applicant’s motivations, career goals, and reasons for choosing a Bachelor’s in Communication.
- Interview: In some cases, AIU may conduct an interview as part of the admissions process to assess an applicant’s suitability for the program.
It’s important for prospective students to review the specific admission requirements for the Bachelor’s in Communication program at AIU and ensure they meet all criteria before submitting their application. Meeting these requirements is the first step toward embarking on a fulfilling educational journey in the field of communication.
How Can You Apply?
To apply for a Bachelor’s in Communication program, follow these general steps:
- Research Programs: Explore universities or colleges offering Bachelor’s in Communication degrees. Check their websites for detailed program information.
- Meet Requirements: Ensure you meet the program’s admission requirements, which typically include a high school diploma or equivalent, transcripts, test scores (if applicable), and language proficiency proof for non-native English speakers.
- Complete Application: Fill out the university’s application form, either online or through a paper application, providing accurate personal and academic details.
- Submit Documents: Send in required documents, including transcripts, letters of recommendation, and a personal statement.
- Pay Fees: Pay the application fee, if applicable, and await an admission decision.
- Financial Aid: Explore financial aid options and scholarships to help fund your education.
- Enroll: Upon acceptance, complete the enrollment process to secure your spot in the program.
Financial Support & Scholarships
We are thrilled to offer a range of scholarships tailored for our undergraduate students. Please provide your information to explore various scholarship opportunities designed to support your academic pursuits. Let us assist you in achieving your educational goals and nurturing your scholarly ambitions.
How Much Does Bachelors in Communication Cost Per Year?
We recognize the significance of financial flexibility in your educational endeavors. Hence, depending upon the type of program you choose, we have introduced a convenient monthly payment plan to make your pursuit of a bachelor degree manageable and free from financial worries. Our exceptionally affordable tuition fee covers the expense Bachelors in Communication. So, secure your future with AIU, where first-rate education aligns perfectly with your budget. Your aspirations are well within your grasp.
FAQs
Career opportunities for communications graduates?
Communication graduates have a wide range of career opportunities available to them across various industries and sectors. Here are some common career paths and opportunities for communication graduates:
- Public Relations Specialist: These professionals manage an organization’s public image, handle media relations, and create communication strategies to maintain a positive reputation.
- Marketing Coordinator/Manager: Marketing roles involve promoting products or services through various channels, including advertising, social media, and content marketing.
- Corporate Communication Specialist: Corporate communicators oversee internal and external communication within organizations, ensuring consistent messaging and alignment with company goals.
- Social Media Manager: In the age of digital media, social media managers create, curate, and manage content on social platforms to engage with audiences and build brand presence.
- Content Writer/Editor: Content professionals write and edit articles, blogs, marketing materials, and other written content for websites, publications, and marketing campaigns.
- Event Planner/Coordinator: Event professionals organize and execute events, conferences, and meetings, requiring strong communication and organizational skills.
- Journalist/Reporter: Journalism careers involve reporting news and stories for newspapers, magazines, radio, television, or online media outlets.
- Advertising Account Executive: Account executives work in advertising agencies, managing client relationships and coordinating advertising campaigns.
- Market Research Analyst: These analysts collect and analyze data to help organizations make informed business decisions and understand market trends.
- Human Resources Specialist: HR professionals with communication skills excel in roles involving employee relations, training, and communication within organizations.
- Digital Marketing Specialist: These specialists focus on online marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing.
- Public Affairs Specialist: These professionals work in government agencies, non-profits, or advocacy groups to communicate policy initiatives and engage with the public.
- Technical Writer: Technical writers create user manuals, product documentation, and technical guides to make complex information understandable to a wide audience.
- Media Planner/Buyer: Media planners and buyers work in advertising agencies or marketing departments to strategize and purchase advertising space in various media outlets.
- Non-profit Communication Coordinator: Non-profit organizations rely on communication specialists to promote their mission, engage donors, and advocate for social causes.
- Healthcare Communication Specialist: In healthcare, communication professionals ensure effective communication between patients, healthcare providers, and institutions.
- Academic/Researcher: Graduates can pursue careers in academia or research, contributing to the field’s knowledge base and educating future communicators.
These career opportunities showcase the versatility of a communication degree, allowing graduates to apply their skills in a variety of roles and industries. Effective communication is a valuable asset in virtually any field, making communication graduates sought after in the job market.
Specialization options in communications during bachelor's studies?
Specialization options in bachelor’s studies in communications include Public Relations, Digital Media, Journalism, Advertising, Corporate Communication, Health Communication, Political Communication, Sports Communication, International Communication, Entertainment Communication, Visual Communication, Environmental Communication, Non-profit Communication, Technical Communication, and Interpersonal Communication. These specializations allow students to focus on specific areas of interest and prepare for careers in various industries, from media and marketing to healthcare and politics.
Skills developed through a Bachelor's in Communications program?
A Bachelor’s in Communications program fosters a wide range of skills, including effective written and verbal communication, critical thinking, research and analysis, media literacy, digital and social media proficiency, public speaking, intercultural competence, strategic planning, problem-solving, and teamwork. Graduates are equipped with the ability to convey messages clearly, engage diverse audiences, and excel in various communication-related roles across industries.
Differences between a Bachelor's in Communications and related degrees like marketing or journalism?
A Bachelor’s in Communications provides a broader focus on communication theory and skills applicable across industries. Marketing degrees emphasize marketing strategy and consumer behavior, while journalism programs focus on news reporting and storytelling. While all three fields involve communication, Communications offers a versatile skill set, marketing focuses on promoting products, and journalism emphasizes news reporting and storytelling.
