Masters in International Marketing

Masters in International Marketing

School of Business and Economics

Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University

Embarking on a journey towards a Masters in International Marketing is akin to setting sail into the dynamic seas of global commerce. This specialized degree equips students with a profound understanding of international marketing principles and hones their strategic acumen in navigating diverse cultural landscapes. As part of the curriculum, students delve into comprehensive modules covering market analysis, cross-cultural consumer behavior, and innovative marketing strategies tailored for a global audience. Whether pursued through traditional classroom settings or embraced through the flexibility of distance learning, this International Marketing Degree fosters a profound appreciation for the intricacies of global markets. 

Through a blend of theoretical frameworks and real-world case studies, participants in this Marketing Management Program emerge as adept navigators of the ever-evolving international business terrain. Rooted in andragogy-driven education, the Global Marketing Master’s Program emphasizes self-directed learning, empowering students to cultivate their expertise autonomously. Armed with a Masters in International Marketing, graduates are poised to lead transformative campaigns and drive business success on a global scale.

Core Courses & Topics: Masters in International Marketing

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list, as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? Check here: Course and Curriculum

Pursuing a Masters in International Marketing, students delve into a rich tapestry of core courses and topics designed to forge them into adept global marketers. Central to the curriculum of this International Business & Marketing Degree is an exploration of Marketing Strategy Masters, where students dissect the intricacies of developing and executing strategic marketing plans tailored for diverse international markets. The Global Brand Management Degree is the program’s cornerstone, where learners unravel the nuances of building, nurturing, and leveraging brands globally. 

Complementing this is the Cross-cultural Marketing Master’s, which immerses students in studying consumer behavior, communication, and market dynamics across different cultural contexts. Essential courses encompass international market analysis, global consumer insights, digital marketing on a worldwide scale, and sustainable marketing practices in a global context. Through hands-on projects, case studies, and experiential learning opportunities, students emerge equipped with the knowledge and skills to navigate the complexities of international markets with finesse and innovation.

  • Global Marketing Strategy
  • Cross-Cultural Consumer Behavior
  • International Market Entry Strategies
  • Global Brand Management
  • Market Analysis and Research Methods
  • Market Analysis and Research Methods
  • International Product Development and Management
  • Digital Marketing in a Global Context
  • International Pricing Strategies
  • Distribution Channel Management
  • International Advertising and Promotion
  • Global Supply Chain Management
  • Cultural Intelligence and Communication
  • Legal and Regulatory Issues in Global Marketing
  • Crisis Management in International Marketing
  • Strategic Alliances and Partnerships

Orientation Courses

In the foundational orientation courses for a Masters in International Marketing, students embark on a comprehensive exploration of key concepts essential for navigating the global marketplace. Delving into Marketing Analytics in International Markets, learners dissect data-driven insights to decipher consumer behavior trends, market dynamics, and competitive landscapes on a worldwide scale. The International Market Research Program equips students with the methodologies and tools necessary to conduct thorough market analyses.

It enables them to identify lucrative opportunities and mitigate risks inherent in diverse international markets. Focusing on Global Marketing Strategy, participants craft strategic frameworks tailored to capitalize on global trends while addressing regional nuances and cultural sensitivities. Additionally, the curriculum delves into International Brand Multinational Marketing, emphasizing the development and management of global brands across diverse markets. Through these orientation courses, students lay a robust foundation for mastering International Market Entry Strategies, empowering them to navigate complexities and seize opportunities in the ever-evolving global business arena.

  • Communication & Investigation (Comprehensive Resume)
  • Seminar Administrative Development (Book Summary)
  • Organization Theory (Portfolio)
  • Seminar Cultural Development (Practical Experience)
  • Experiential Learning (Autobiography)
  • Seminar International Development (Publications)

Research Projects

In research projects tailored for Masters in International Marketing, students delve into the intricacies of Global Consumer Behavior, exploring the influences of culture, socioeconomic factors, and technological advancements on purchasing decisions in diverse international markets. They also dissect Cross-border Marketing initiatives, shedding light on effective strategies for expanding market presence across borders while adapting to regional preferences and regulations. 

Through in-depth analysis of International Markets, students uncover emerging trends, competitive landscapes, and untapped opportunities, providing valuable insights for strategic decision-making. These projects serve as pillars of knowledge for those pursuing a master’s degree in international marketing, offering a platform to apply theoretical frameworks in real-world scenarios. By conducting market research on a global scale, students refine their skills in devising innovative marketing strategies that resonate with target audiences worldwide, thus preparing them to excel in the dynamic landscape of international business.

  • MBM300 Thesis Proposal
  • MBM302 Masters Thesis (5,000 words)

Publication – The student publication for Masters in International Marketing is a vibrant platform for showcasing cutting-edge research and insights in international marketing management. From explorations in corporate finance strategies tailored for multinational corporations to in-depth analyses of consumer behavior across diverse cultural landscapes, this publication encapsulates the multifaceted dimensions of global marketing. Articles delve into the intricacies of marketing strategy formulation, offering nuanced perspectives on navigating complex international markets and capitalizing on emerging trends.

Through the lenses of seasoned marketing managers and industry experts, readers gain invaluable insights into the challenges and opportunities inherent in global marketing endeavors. As a testament to the field’s dynamism, this publication fosters a community of scholars and practitioners dedicated to advancing the frontiers of international marketing, enriching the knowledge base, and shaping the future of global commerce.

Thesis Defense for Masters in International Marketing

The thesis defense for a Masters in International Marketing epitomizes the culmination of rigorous academic inquiry and practical application in global commerce. Drawing upon a foundation of advanced marketing analytics and honed marketing skills, students present their research findings and strategic insights to a panel of esteemed scholars and industry professionals.

Through meticulous analysis of real-world data and theoretical frameworks, candidates demonstrate their proficiency in marketing management, offering novel perspectives on navigating the complexities of international markets. As they articulate their research contributions, students integrate financial concepts and strategic frameworks from premier business schools, enriching their arguments with insights gleaned from the latest World Report analyses. The thesis defense represents a personal milestone and a testament to the academic rigor and intellectual curiosity fostered within Boston University’s esteemed program in International Marketing.

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Incredible Student Experience for Masters in International Marketing

In the realm of Masters in International Marketing at AIU, students are immersed in an enriching experience tailored to thrive in today’s competitive global marketplace. Through a curriculum designed to cultivate international strategic skills, students lay a solid foundation in marketing principles while delving into specialized elective courses that cater to their interests and career aspirations. Leveraging AI tools such as ChatGPT, DALL-E, and MidJourney, students explore innovative avenues of research and creative thinking, gaining invaluable insights into consumer behavior and market dynamics on a global scale. From deciphering cultural nuances to devising groundbreaking marketing strategies, students are empowered to think critically and adapt dynamically to the ever-evolving landscape of international business. This holistic student experience equips graduates with the knowledge and skills to excel in their chosen field and fosters a spirit of innovation and resilience essential for success in today’s interconnected world.

Community & Social

At AIU, the Masters in International Marketing program extends beyond traditional distance learning, fostering a vibrant community and social ecosystem that thrives on connectivity and collaboration. Despite the competitive global marketplace, students forge international strategic skills while building a solid foundation in marketing principles through diverse elective courses. 

Engaging with peers, alumni, and faculty transcends physical boundaries, facilitated by innovative technologies like MYAIU, AIULink, and AIUTV. Through interactive symposiums, conferences, and webinars, students immerse themselves in discussions on consumer behavior, market dynamics, and innovative thinking on a global scale. AIU’s Virtual Campus and Mobile App serve as gateways to a wealth of resources, including the Merlin Media Center housing over 105,000 academic contents, and the AIU Online library boasting millions of peer-reviewed articles and publications.

Through platforms like AIULink, students connect based on shared interests, research areas, and industry affiliations, fostering a sense of belonging and collaboration in their journey towards becoming global marketing leaders. This robust community and social infrastructure enriches the student experience, positioning AIU as a premier destination for professionals seeking to excel in the field of international marketing.

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Academic Resources

At Atlantic International University (AIU), academic resources are not just a means to an end but a gateway to unlocking students’ creative executional ability and propelling them towards their defined dreams and program goals. With a fully online platform integrating more than 25 unique tools, including the immersive Virtual Reality 3D experience, AIU ensures the development, growth, and inspiration of every student.

This abundance of resources transcends traditional boundaries, empowering students to explore diverse topics in marketing, business, and beyond. In today’s digital age, learning extends beyond the confines of the classroom, with experts disseminating practical insights and real-world knowledge via digital channels like social media and MOOCs. AIU embraces this phenomenon, enriching its core modules with the latest in microlearning techniques, condensing complex topics into digestible 15-minute intervals. Whether pursuing Hult’s one-year MIM or delving into specialized areas of study, AIU equips students with the tools and resources to excel in the dynamic landscape of marketing and business.

Live Classes

In the dynamic program of Masters in International Marketing, two live classes stand out as pivotal moments for students’ development and growth in the field of global marketing management. The first class focuses on honing strategic skills essential for navigating the complexities of the international marketplace. Through interactive sessions, students delve into real-world case studies and simulations, tackling challenges that mirror those faced by marketing professionals on a global scale.

From crafting comprehensive market entry strategies to optimizing global brand management, this class equips students with the practical skills and insights needed to excel in their careers. The second live class zeroes in on the mastery of cross-cultural communication and consumer behavior. In an increasingly interconnected world, understanding cultural nuances and consumer preferences is paramount for successful marketing campaigns. 

Through engaging discussions and hands-on activities, students explore the intricacies of global consumer behavior, learning to tailor marketing strategies to diverse cultural contexts. These live classes not only enhance students’ academic experience but also prepare them to tackle the challenges of the global marketplace with confidence and expertise.

Live Classes Examples on International Marketing : Marketing Strategies | Equity and Commodity Market Update 2024 |  

Special Projects, Research Publications, & Co-Authoring

In the pursuit of a Masters in International Marketing at AIU, students are encouraged to engage in special projects, research publications, and co-authoring opportunities to enhance their degree experience and prepare for success in the global marketplace. These initiatives provide a platform for students to apply their coursework knowledge to real-world scenarios, developing innovative strategies that address challenges in the ever-evolving world of international marketing. Through collaborative efforts and hands-on projects, students gain valuable insights into market trends, consumer behavior, and global growth opportunities. Co-authoring research publications with faculty members and industry experts further enriches students’ academic and professional development, equipping them with the tools and knowledge to emerge as dynamic and influential marketers in today’s interconnected world.

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Career Center for Masters in International Marketing

The Career Center for Masters in International Marketing at AIU is a dynamic hub designed to empower students with the tools and resources to embark on successful and fulfilling careers in the global marketplace. Through a blend of cutting-edge technology and personalized guidance, the Career Center facilitates the development of leadership skills and strategic acumen essential for navigating today’s complex business landscape. 

Students can access various services, including career counseling and networking opportunities with industry leaders and organizations. With an integrated approach catering to full-time and aspiring marketers, the Career Center equips students with the knowledge and expertise to excel in diverse fields such as finance, market research, and strategic planning. Whether students explore new opportunities or seek advancement within their current organizations, the Career Center catalyzes their professional growth and success.

Job Description

In the dynamic field of international marketing, professionals are tasked with driving brand success and market penetration on a global scale. Whether crafting compelling communication strategies, spearheading sustainability initiatives, or analyzing consumer data to inform strategic decisions, individuals in this field play a pivotal role in shaping brand identity and market positioning. 

From part-time roles focused on specific projects to full-time positions with a broader scope, opportunities abound for those with a passion for creative problem-solving and a keen interest in understanding consumer behaviors. Here are some common job descriptions for graduates of Masters in International Marketing programs:

  1. International Marketing Communications Specialist:
  •    – Develop and execute integrated communication strategies for global campaigns.
  •    – Coordinate with cross-functional teams to ensure brand consistency across all channels.
  •    – Monitor and analyze campaign performance metrics to optimize effectiveness.
  1. Sustainability Marketing Coordinator:
  •    – Lead sustainability initiatives and develop marketing campaigns to promote eco-friendly practices.
  •    – Collaborate with internal and external stakeholders to implement sustainable business practices.
  •    – Track and report on sustainability metrics to measure impact and progress.
  1. Creative Marketing Project Manager:
  •    – Oversee the development and execution of creative marketing projects from concept to completion.
  •    – Manage project timelines, budgets, and resources to ensure successful delivery.
  •    – Foster collaboration and innovation among team members to drive creative excellence.
  1. Part-Time Market Research Analyst:
  •    – Conduct market research studies to gather insights into consumer preferences and market trends.
  •    – Analyze data using statistical techniques and present findings to inform strategic decision-making.
  •    – Assist in the development of marketing strategies based on research findings.
  1. Data-driven Marketing Specialist:
  •    – Utilize data analytics tools to analyze consumer behavior and identify actionable insights.
  •    – Develop targeted marketing campaigns based on data-driven insights to maximize ROI.
  •    – Collaborate with cross-functional teams to implement data-driven marketing strategies.

These job descriptions represent just a few of the diverse career paths available to graduates of Masters in International Marketing programs, highlighting the importance of communication, sustainability, creativity, and data-driven decision-making in the global marketplace.

Tools for Masters in International Marketing

In the realm of Masters in International Marketing, students are equipped with an arsenal of cutting-edge tools to navigate the complexities of the global marketplace. These tools encompass various digital platforms, analytical software, and research resources designed to enhance learning, facilitate strategic decision-making, and drive innovation in marketing practices.

From data analytics tools that provide deep insights into consumer behavior to social media management platforms that amplify brand presence on a global scale, students have access to a comprehensive toolkit that empowers them to succeed in diverse roles within the field. Here are some essential tools for Masters in International Marketing students:

  1. SEMrush
  2. HubSpot
  3. Tableau
  4. SurveyMonkey
  5. Canva
  6. Mailchimp
  7. Moz
  8. Sprout Social

These tools enable students to conduct market research, analyze data, develop marketing strategies, and execute campaigns with precision and effectiveness, preparing them to thrive in the dynamic and competitive world of international marketing.

Associations for International Marketing Professionals

For professionals in the field of international marketing, associations play a crucial role in providing support, fostering collaboration, and advancing knowledge in an ever-evolving global landscape. These associations offer a range of programs and resources tailored to meet the demands of professionals seeking to excel in international marketing endeavors. 

From networking opportunities to professional development initiatives, these associations cater to their members’ diverse needs, whether they are working in non-profit organizations, for-profit enterprises, or academic institutions. Here are some critical associations for international marketing professionals:

  1. American Marketing Association (AMA)
  2. International Marketing Association (IMA)
  3. Global Marketing Network (GMN)
  4. International Trade Association (ITA)

These associations provide invaluable support and resources to professionals seeking to stay abreast of the latest trends, developments, and best practices in international marketing, ensuring their continued success and growth in a competitive global marketplace.

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Masters in International Marketing Requirements

To embark on a Masters in International Marketing journey at AIU, applicants must meet a fundamental requirement: a bachelor’s degree from a recognized university. This foundational criterion ensures that candidates possess the academic background necessary to thrive in the program’s rigorous curriculum. With this prerequisite in place, prospective students can confidently delve into advanced studies in international marketing, knowing they have the academic grounding needed to excel. This requirement underscores AIU’s commitment to maintaining a high academic stand and confidently delving into advanced studies in international marketing expertise and proficiency.

How Can You Apply?

  1. Browse Through Courses: Visit the AIU website and browse the list of available courses to find the Masters in International Marketing program.
  2. Select International Marketing Masters: Once you’ve identified the Masters in International Marketing program, select it to learn more about the curriculum, requirements, and application process.
  3. Fill Up Details: Complete the application form with your personal details, educational background, work experience (if applicable), and any additional information required by the university.
  4. Submit Application: Review all the information provided to ensure accuracy and completeness after filling out the application form. Once satisfied, submit your application through the online portal or via email, following the instructions provided by AIU.
  5. Await Contact from Academic Advisor: After you submit your application, one of AIU’s academic advisors will review it and contact you to discuss the next steps in the admissions process. They may request additional documents or information, schedule an interview, or guide any further requirements.

By following these steps, you can initiate the application process for the Masters in International Marketing program at AIU and take the first step towards advancing your career in the dynamic field of global marketing.

Financial Support & Scholarships

At AIU, students pursuing a Masters in International Marketing can access various flexible scholarships to support their academic journey. These scholarships are tailored to accommodate students’ diverse needs and circumstances, providing financial assistance to deserving individuals who demonstrate academic excellence, leadership potential, and a commitment to advancing in the field of international marketing. Whether based on merit, financial need, or specific criteria determined by the university, these scholarships aim to make higher education more accessible and affordable for students pursuing their academic and professional goals. 

With various scholarship options available, AIU strives to empower students to pursue their dreams of obtaining a Masters in International Marketing without the burden of financial constraints, ensuring that every individual has the opportunity to thrive and succeed in their educational endeavors.

What’s the Cost Per Year for Pursuing a Masters in International Marketing at AIU?

At AIU, tuition fees for the Masters in International Marketing program are structured to provide students with flexibility and accessibility. The AIU Online tuition model allows students to pay their tuition in manageable installments, easing the financial burden and making higher education more attainable. With a focus on affordability and convenience, AIU offers flexible payment options to accommodate students’ diverse needs and circumstances. This ensures that individuals seeking to pursue their Masters in International Marketing can do so without compromising their financial stability, enabling them to focus on their studies and professional development with peace of mind.


What is a master's in international marketing?

A Master’s in International Marketing is a graduate-level program focusing on developing advanced skills and expertise in marketing strategies tailored to global markets. It equips students with the knowledge and tools to navigate the complexities of international business environments, including cross-cultural consumer behavior, market analysis, global branding, and digital marketing on a worldwide scale. Graduates of this program are prepared to excel in roles such as international marketing managers, global brand managers, or market research analysts, driving success for businesses in diverse international markets.

What are the career prospects after completing a master's in international marketing?

After completing a Master’s in International Marketing, graduates can pursue various career paths in the global marketplace. They may work as international marketing managers, global brand managers, market research analysts, digital marketing specialists, or export/import managers. Career prospects include roles in multinational corporations, international marketing agencies, consulting firms, or government agencies involved in international trade. With expertise in understanding global consumer behavior, market analysis, and strategic marketing, graduates are well-equipped to succeed in navigating diverse cultural landscapes and driving business growth on a worldwide scale.

How long does it take to complete a master's in international marketing program?

A Master’s in International Marketing program typically takes about 1 to 2 years to complete, depending on program structure, course load, and whether students study full-time or part-time.

Is work experience necessary for applying to a master's in international marketing program?

Work experience is not always necessary for applying to a Master’s in International Marketing program, but it can enhance an applicant’s profile and provide valuable insights during the program. Some programs may require or prefer applicants with relevant work experience, while others may admit students directly from undergraduate studies. Requirements vary by institution, so it’s essential to check the specific admissions criteria for each program.

What skills are developed during a master's in international marketing program?

A Master’s in International Marketing program develops cross-cultural communication, market analysis, strategic planning, branding, digital marketing, and consumer behavior analysis skills. Graduates also gain proficiency in global market entry strategies, international business negotiations, and data-driven decision-making, preparing them for successful careers in the global marketplace.

Can I pursue a master's in international marketing if my undergraduate degree is not in marketing?

Yes, you can pursue a Master’s in International Marketing even if your undergraduate degree is not in marketing. AIU’s master’s program accepts students from diverse academic backgrounds, including business, communications, economics, or related fields. However, some programs may require prerequisite coursework or relevant work experience to ensure students have a foundational understanding of marketing concepts before beginning the program. It’s essential to review the specific admissions requirements of each program to determine eligibility.

What are some typical courses offered in a master's in international marketing program?

Typical courses offered in AIU’s Master’s in International Marketing program include Global Marketing Strategy, Cross-Cultural Consumer Behavior, International Market Entry Strategies, Brand Management in Global Markets, Digital Marketing in an International Context, Market Research and Analysis, International Advertising and Promotion, and Strategic Marketing Management. These courses provide students with a comprehensive understanding of marketing principles tailored to global markets.