Doctorate in Marketing (PhD)

Doctorate in Marketing (PhD)

School of Social and Human Studies

Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University

Welcome to the cutting-edge realm of academia at the American International University (AIU), where innovation converges with scholarship in the pursuit of excellence. Our distinguished Doctorate in Marketing program stands at the forefront of advanced research and scholarly inquiry, offering a transformative journey for aspiring scholars seeking the pinnacle of expertise in the field. At AIU, we understand the profound impact of marketing in shaping contemporary business landscapes, and our Ph.D. in Marketing program is meticulously designed to propel students to the forefront of marketing theory and practice. Embracing a multidisciplinary approach, the program delves into the intricacies of consumer behavior research, fostering a comprehensive understanding that empowers scholars to contribute novel insights to the ever-evolving marketing landscape. Join us at AIU, where academic rigor meets the dynamic marketing world and embark on a transformative doctoral experience that transcends boundaries and cultivates thought leaders in marketing theory and practice.

What are the Core Courses & Topics of Doctorate in Marketing?

Embarking on a Doctorate in Marketing journey at our esteemed institution promises an enriching academic experience that blends cutting-edge research with practical applications. Our program is designed to equip scholars with the expertise needed to navigate the complexities of the dynamic marketing landscape. Emphasizing a holistic approach, our core courses delve into key areas shaping the discipline, ensuring a comprehensive understanding of contemporary marketing challenges. Here is a glimpse of the core courses and topics that form the foundation of our Doctorate in Marketing:

  • Brand Equity and Customer Equity
  • Relationship Building in Virtual Communities
  • Consumer Relationship Management
  • Web Expertise
  • Information Processing in Online Environments
  • Impact of Life Events on Consumer Behavior
  • Service Guarantees
  • Sales Management
  • Marketing Management
  • Advanced Topics in Retailing
  • Services Marketing
  • Organizational Downsizing and Outsourcing
  • Retail Site Selection
  • Relationship Quality
  • Entrepreneurial Marketing and Sales
  • Marketing Tools Foundations and Applications
  • Customer Decision Making
  • Direct Marketing
  • Marketing on the Internet
  • Strategic Marketing
  • International Marketing
  • Brand Marketing Strategy
  • Promotion Management and Strategy
  • Global Marketing Issues and Strategies
  • Services and Professional Services Marketing
  • Marketing Strategy
  • Marketing Theory and Marketing Models
  • Marketing Construct Analysis
  • Advanced Marketing Research Techniques
  • Multichannel Marketing Strategy
  • International Brand Equity
  • International Distribution Management
  • Pioneering Advantage
  • Corporate Social Responsibility
  • Customer Satisfaction and Firm Performance
  • Service Failure and Recovery
CREATIVITY – Atlantic International University

Orientation Courses

Embarking on the doctoral program in marketing at our esteemed institution is marked by a transformative orientation that is the compass for a virtual scholarly expedition. This pivotal introduction sets the stage for doctoral candidates, offering a nuanced preview of the specialized orientation courses meticulously crafted to shape their academic journey. Within this immersive experience, scholars gain insights into the dynamic realm of online marketing strategies and cross-cultural marketing studies, laying a robust foundation for the advanced studies and research that define the doctoral program in Marketing.

  • Communication & Investigation (Comprehensive Resume)
  • Organization Theory (Portfolio)
  • Experiential Learning (Autobiography)
  • Academic Evaluation (Questionnaire)
  • Fundament of Knowledge (Integration Chart)
  • Fundamental Principles I (Philosophy of Education)
  • Professional Evaluation (Self Evaluation Matrix)
  • Development of Graduate Study (Guarantee of an Academic Degree)

Research Projects

Embarking on a Doctorate in Marketing at AIU involves an immersive journey into cutting-edge research projects that epitomize the pinnacle of scholarly inquiry. As part of our commitment to advancing the field, our doctoral program encompasses a diverse range of research initiatives tailored to cultivate expertise in the dynamic realm of online marketing. Our research-driven approach underscores the commitment to innovation and thought leadership, positioning candidates to make significant contributions to the discipline of marketing. The Doctorate in Marketing at AIU is not just a program; it’s an intellectual odyssey where scholars engage in transformative research, pushing the boundaries of knowledge in the captivating domains of online marketing.

  • Doctoral Dissertation Project
  • MBM900 Doctoral Proposal
  • MBM902 Doctoral Dissertation (15,000 words)
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The AIU Student Experience is Outstandingly Unique

Our program, designed for those seeking a PhD Marketing, ensures a holistic and transformative educational journey. At AIU, students engage in an enriching environment where the faculty is dedicated to nurturing academic prowess and innovative thinking in online marketing. 

Our andragogy-centric curriculum is tailored to equip doctoral candidates with a deep understanding of the intricacies of the digital landscape, emphasizing online marketing strategies. Through collaborative projects, dynamic coursework, and personalized mentorship, students contribute to cutting-edge research and cultivate the skills needed to become leaders in the ever-evolving marketing field. The student experience at AIU is not just an educational endeavor; it is a transformative and empowering journey that prepares scholars for influential roles in academia and the dynamic landscape of online marketing.

Community & Social

The Doctorate in Marketing program at AIU extends beyond the confines of traditional academia, fostering a vibrant and supportive community for doctoral candidates. At AIU, we recognize the importance of community and social engagement in enriching the overall student experience. Our program encourages collaboration, idea-sharing, and networking among scholars, creating an environment where diverse perspectives thrive. 

Through seminars, workshops, and social events, students can connect with fellow scholars, faculty, and industry professionals, cultivating lasting relationships beyond the classroom. The sense of community at AIU enhances the learning journey, providing a holistic experience where a supportive social network complements academic growth.

Contact Us Today!

We understand how busy adults do not have time to go back to school. Now, it’s possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided.

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Academic Resources

The Virtual Campus at Atlantic International University (AIU) offers a dynamic platform uniquely tailored for Doctorate in Marketing students. With over 25 specialized tools, this immersive online environment ensures comprehensive development, integral culture, growth, and motivation to propel students toward their full potential. The Virtual Reality 3D experience is a groundbreaking addition, providing an innovative dimension to the learning journey. AIU amplifies academic resources with an extensive online library housing 210,000 books and 30 million peer-reviewed articles, enriching the pursuit of knowledge.

Live Classes

The Doctorate in Marketing program at AIU goes beyond traditional online education by incorporating two live classes, ensuring an interactive and engaging learning experience for students. These live sessions provide a dynamic platform for in-depth discussions, real-time collaboration, and direct engagement with renowned faculty and industry experts. Whether exploring advanced marketing theories or dissecting the latest trends in online consumer behavior, these live classes foster a sense of community and facilitate immediate clarification of complex concepts. This innovative approach at AIU ensures that doctoral candidates benefit from cutting-edge curricula and actively participate in a collaborative and responsive educational environment, enhancing the overall learning journey in marketing.

Special Projects

AIU’s Doctorate in Marketing program distinguishes itself through its commitment to fostering innovative research and thought leadership. An integral component of this commitment is the opportunity for doctoral candidates to engage in special projects tailored to the dynamic marketing landscape. 

These projects serve as a crucible for originality and exploration, allowing students to delve into niche areas, address real-world challenges, and contribute novel insights to the discipline. Whether it’s pioneering marketing strategies, exploring emerging trends, or conducting in-depth consumer behavior studies, these exclusive dissertation and other special projects are designed to cultivate advanced skills, critical thinking, and a profound understanding of the intricacies within the marketing domain.

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Career Center

Welcome to the Career Center for Doctorate in Marketing at AIU, where academic excellence meets professional success. Our dedicated center is designed to empower doctoral candidates with the tools, resources, and guidance needed to navigate the dynamic marketing field. Whether you aspire to lead in academia, contribute groundbreaking research, or significantly impact the corporate world, our experienced career advisors are here to support your unique journey. 

From tailored mentorship programs to networking opportunities with industry leaders, we foster an environment that nurtures personal and professional growth. At AIU, we understand that a successful career extends beyond the classroom, and our Career Center is committed to ensuring that our doctoral candidates are well-prepared and positioned to thrive in the competitive marketing landscape. Embrace the future of marketing leadership with confidence as you embark on a transformative journey at AIU’s Career Center for a Doctorate in Marketing.

Job Opportunities

  1. Research Director
    Conduct cutting-edge research in marketing trends, consumer behavior, and emerging technologies. Lead research teams, publish scholarly articles and contribute to the academic community.
  2. Marketing Professor
    Teaches advanced graduate and undergraduate marketing courses. Develop curriculum, engage in student mentoring, and contribute to the academic and intellectual life of the institution.
  3. Corporate Strategist
    Work with corporations to develop marketing strategies that align with business goals. Analyze market trends, competitor activities, and consumer insights to recommend practical marketing approaches.
  4. Brand Manager
    Oversee and manage the development, positioning, and promotion of a brand. Develop brand strategies, implement marketing campaigns, and ensure brand consistency across various channels.
  5. Digital Marketing Director
    Lead digital marketing initiatives, including SEO, social media, email marketing, and online advertising.
  6. Market Research Analyst
    Conduct market research to provide insights into consumer preferences, industry trends, and competitive landscapes. Analyze data, prepare reports, and make recommendations to support informed business decisions.
  7. Consultant
    Offer specialized marketing expertise to businesses seeking external guidance. Provide strategic advice, conduct market assessments, and assist clients in optimizing their marketing efforts.
  8. Advertising Executive
    Develop and execute advertising campaigns across various media channels. Collaborate with creative teams, media planners, and clients to create compelling and effective advertising materials.
  9. Product Marketing Manager
    Drive the marketing strategy for specific products or product lines. Develop go-to-market plans, conduct market analysis, and collaborate with cross-functional teams to ensure successful product launches.
  10. Chief Marketing Officer (CMO)
    Assume a leadership role in an organization, overseeing the entire marketing function. Develop and execute comprehensive marketing strategies to drive business growth and achieve organizational objectives.
  11. Public Relations Director
    Manage and enhance the public image of an organization. Develop PR campaigns, handle media relations, and ensure consistent messaging to build and maintain a positive brand reputation.
  12. Sales and Marketing Director
    Lead integrated sales and marketing teams to drive revenue growth. Develop sales and marketing strategies, coordinate campaigns, and analyze performance metrics to optimize outcomes.

These roles showcase the diverse opportunities available for individuals with a Doctorate in Marketing, reflecting the intersection of academic expertise and practical application in the professional world.

Tools for Marketing Professionals

The best tools marketing professionals can use to take their career to another level are:

Associations for Marketing Professionals

Embarking on a Doctorate in Marketing involves more than just academic pursuit—it entails becoming part of a dynamic community that fosters collaboration, research, and professional growth. Here’s a list of key associations that can further enrich your doctoral journey in marketing:

  1. American Marketing Association (AMA)
  2. Association for Consumer Research (ACR)
  3. Society for Marketing Advances (SMA)
  4. Academy of Marketing Science (AMS)
  5. Marketing Science Institute (MSI)
  6. International Council for Small Business (ICSB) – Marketing Division
  7. Association for Marketing & Development (AMD)
  8. European Marketing Academy (EMAC)
  9. Direct Marketing Association (DMA)
  10. Product Development and Management Association (PDMA)

These associations provide platforms for networking, knowledge exchange, and staying updated on the latest trends in marketing research and practice, enhancing the overall experience of pursuing a Doctorate in Marketing.

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Doctorate in Marketing Requirements

Our Doctorate in Marketing program at AIU is tailored for accomplished professionals holding a master’s degree and boasting a minimum of five years of relevant experience. At AIU, we are steadfast in our commitment to empowering these individuals with comprehensive knowledge, critical skills, and specialized expertise crucial for excelling in the dynamic landscape of marketing.

Recognizing the transformative impact experienced marketing professionals can have on shaping industry trends and driving innovation, our admission requirements are thoughtfully curated. We seek individuals who are not only dedicated to advancing their own academic journey but are also driven by a passion to influence and elevate the marketing landscape through their wealth of experience.

How Can You Apply?

Embark on your Doctorate in Marketing journey at AIU with these simple steps:

  1. Access the Application Form
    Click the link to open the specialized application form.
  2. Complete Your Details
    Enter your academic and professional details that highlight your unique qualifications.
  3. Attach Your Resume
    Elevate your application by attaching a comprehensive resume.
  4. Submit Your Application
    Confidently submit your application to express your interest in the program.
  5. Await Analysis
    Our faculty will thoroughly analyze your application.
  6. Notification of Consideration
    Successful candidates will be notified of their consideration.

Take this swift route to join the community of scholars at AIU’s Doctorate in Marketing program.

Financial Support & Scholarships

At AIU, we recognize the significance of ensuring that your pursuit of a Doctorate in Marketing is academically enriching and financially accessible. Our commitment to your educational journey is underscored by a range of exclusive scholarships meticulously crafted to cater to our doctoral candidates’ diverse needs and aspirations.

Sharing your details and inquiries with us opens the door to personalized assistance in discovering scholarships tailored to your unique requirements. Whether you aspire to delve into groundbreaking research or make a lasting impact in the marketing landscape, let us navigate the financial aspects for you.

Allow AIU to be your ally in paving the way for academic success. Share your details with us, and together, we’ll explore the possibilities that align with your ambitions, ensuring that your Doctorate in Marketing journey is both fulfilling and financially attainable.

How Much Does a Doctorate in Marketing Cost Per Year?

Embark on an affordable educational journey at AIU, where pursuing a Doctorate in Marketing is a commitment to academic excellence and a financially practical choice. Our specialized program is priced at a comfortable total cost . We offer a convenient monthly payment plan to ease the financial journey, allowing you to invest at your convenience.

At AIU, we prioritize both exceptional education and your financial well-being. Choose AIU for a doctoral experience seamlessly blending academic excellence with financial accessibility.


How long does it typically take to complete a PhD in marketing?

Completing a PhD in Marketing typically ranges from four to six years, including coursework, research, and dissertation preparation.

What are common research areas in Doctorate marketing programs?

Common research areas in Doctorate in Marketing programs include consumer behavior, market segmentation, branding and brand management, digital marketing, advertising effectiveness, marketing strategy, innovation in marketing, social media marketing, and the impact of emerging technologies on marketing practices.

Are online Doctorate programs in marketing available and effective?

Yes, AIU offers one of the most effective online doctorate programs in marketing.

What is the significance of a dissertation in a Doctoral program in marketing?

The dissertation in a Doctoral program in marketing is significant as it demonstrates the candidate’s ability to conduct original, in-depth research, contribute new knowledge to the field, and showcase mastery of advanced marketing concepts. It is a cornerstone in completing the program, reflecting the candidate’s analytical and scholarly skills.

What are the prevailing developments and hurdles in today's marketing landscape?

In the marketing sphere, notable trends involve the surge in influencer marketing, a heightened emphasis on sustainability and ethical conduct, the escalating significance of data-driven strategies, and the ongoing proliferation of digital marketing avenues. Challenges include adapting to rapidly changing consumer behavior, navigating privacy concerns in data collection, and staying ahead in an increasingly competitive and dynamic landscape.